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Toffu Blog

AI marketing playbooks, ad-account experiments, and field notes from teams that ship.

Building Toffu, not marketing with it? Read the engineering blog.

Case Study: How HiBob Audited 100s of Ad Creatives in Hours with Toffu
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Case Study: How HiBob Audited 100s of Ad Creatives in Hours with Toffu

How HiBob's Sr. Director of Performance Creative mapped every ad across Meta, Google, YouTube and LinkedIn by region, segment, persona and funnel stage.

Or Arbel
Or ArbelApr 26, 2026
Ahrefs Competitor Analysis: Why AI Agents Are the Next Evolution of SEO Tools

Ahrefs Competitor Analysis: Why AI Agents Are the Next Evolution of SEO Tools

Or Arbel
Or ArbelSep 14, 2026
How to Automate Market Trend Monitoring with Scheduled Tasks

How to Automate Market Trend Monitoring with Scheduled Tasks

Toffu Team
Toffu TeamSep 14, 2026
How to Slash Ad Spend Waste with Marketing Automation

How to Slash Ad Spend Waste with Marketing Automation

Toffu Team
Toffu TeamJun 14, 2026
Context Rot: Why AI Agents Seem to Get Dumber Over Time (and How to Fix It in Two Minutes)

Context Rot: Why AI Agents Seem to Get Dumber Over Time (and How to Fix It in Two Minutes)

Or Arbel
Or ArbelJun 12, 2026
How to Hand Off Repetitive Work to Toffu (Without Automating Too Early)

How to Hand Off Repetitive Work to Toffu (Without Automating Too Early)

Or Arbel
Or ArbelMay 18, 2026
Toffu is the Operating System for Marketing Agencies

Toffu is the Operating System for Marketing Agencies

Or Arbel
Or ArbelMay 13, 2026
You Don't Need a Dashboard. You Need an Answer.

You Don't Need a Dashboard. You Need an Answer.

Or Arbel
Or ArbelApr 23, 2026
Competitor Analysis for Marketers: The Complete Playbook

Competitor Analysis for Marketers: The Complete Playbook

Toffu Team
Toffu TeamApr 13, 2026
Best AI Marketing Tools: What Actually Works

Best AI Marketing Tools: What Actually Works

Toffu Research
Toffu ResearchMar 30, 2026
How a 3-Person Marketing Team Outperforms a 12-Person Team

How a 3-Person Marketing Team Outperforms a 12-Person Team

Or Arbel
Or ArbelMar 26, 2026
Competitor Analysis for Marketing Teams: A Practical Playbook

Competitor Analysis for Marketing Teams: A Practical Playbook

Toffu Team
Toffu TeamMar 11, 2026
The Complete Guide to Building Skills in Toffu

The Complete Guide to Building Skills in Toffu

Toffu Team
Toffu TeamMar 10, 2026
Google Ads Automation: What AI Can (and Can't) Do for Your Campaigns

Google Ads Automation: What AI Can (and Can't) Do for Your Campaigns

Toffu Team
Toffu TeamMar 8, 2026
Google Business Profile Management for Agencies: How to Handle Hundreds of Locations

Google Business Profile Management for Agencies: How to Handle Hundreds of Locations

Toffu Team
Toffu TeamMar 8, 2026
How to Automate Market Trend Monitoring with Scheduled Tasks

How to Automate Market Trend Monitoring with Scheduled Tasks

Toffu Team
Toffu TeamMar 8, 2026
I Made a Better Deck Than Gamma. Here's Exactly How.

I Made a Better Deck Than Gamma. Here's Exactly How.

Amir Shneider
Amir ShneiderFeb 24, 2026
5 Google Ads Playbooks That Every PPC Manager Actually Needs

5 Google Ads Playbooks That Every PPC Manager Actually Needs

Toffu Team
Toffu TeamFeb 24, 2026
AEO Tracker: What It Is and Why Every Marketer Needs One

AEO Tracker: What It Is and Why Every Marketer Needs One

Toffu Research
Toffu ResearchFeb 20, 2026
AI Tools for Facebook Page Management: What Actually Works

AI Tools for Facebook Page Management: What Actually Works

Toffu Team
Toffu TeamFeb 19, 2026
Agent-First Starter Pack

Agent-First Starter Pack

Or Arbel
Or ArbelFeb 18, 2026
Top 10 Marketing Workflow Automation Tools That Actually Work in 2025

Top 10 Marketing Workflow Automation Tools That Actually Work in 2025

Toffu Team
Toffu TeamFeb 11, 2026
Marketing Automation Software: The Complete Guide

Marketing Automation Software: The Complete Guide

Toffu Research
Toffu ResearchFeb 5, 2026
Why You're Drowning in Marketing Tools (And How to Automate Your Way Out)

Why You're Drowning in Marketing Tools (And How to Automate Your Way Out)

Or Arbel
Or ArbelFeb 4, 2026
Why Your Marketing ROI Numbers Are Wrong (And How to Fix It)

Why Your Marketing ROI Numbers Are Wrong (And How to Fix It)

Or Arbel
Or ArbelJan 28, 2026
Facebook Marketing Automation: The Complete Guide for 2026

Facebook Marketing Automation: The Complete Guide for 2026

Toffu Team
Toffu TeamJan 22, 2026
Pricing Models for AI Agents in 2025: Complete Business Guide

Pricing Models for AI Agents in 2025: Complete Business Guide

Toffu Research
Toffu ResearchJan 21, 2026
Breaking Free: From Deterministic Habits to AI-Native Thinking

Breaking Free: From Deterministic Habits to AI-Native Thinking

Or Arbel
Or ArbelJan 14, 2026
SearchGPT SEO: Complete 2025 Optimization Guide

SearchGPT SEO: Complete 2025 Optimization Guide

Toffu Team
Toffu TeamJan 7, 2026
Google Ads Transparency Center Research with AI

Google Ads Transparency Center Research with AI

Toffu Team
Toffu TeamDec 11, 2025
Smart Bidding Protection: AI Safeguards for Google Ads

Smart Bidding Protection: AI Safeguards for Google Ads

Toffu Team
Toffu TeamDec 3, 2025
How One Motorcycle Community 12x'd Their Sign-Ups

How One Motorcycle Community 12x'd Their Sign-Ups

Or Arbel
Or ArbelNov 20, 2025
Facebook Ad Automation: How to Stop Managing Campaigns Manually

Facebook Ad Automation: How to Stop Managing Campaigns Manually

Toffu Team
Toffu TeamOct 24, 2025
Google Ads Automation Platforms: How to Choose the Right AI Tool for Your Account

Google Ads Automation Platforms: How to Choose the Right AI Tool for Your Account

Toffu Research
Toffu ResearchOct 17, 2025
Competitor Link Analysis: How to Find and Use Their Backlink Strategy

Competitor Link Analysis: How to Find and Use Their Backlink Strategy

Toffu Team
Toffu TeamOct 10, 2025
Google Analytics Traffic Analysis: What the Numbers Actually Mean

Google Analytics Traffic Analysis: What the Numbers Actually Mean

Toffu Team
Toffu TeamOct 3, 2025
Case Study: How Plus500 Scaled SEO Across 13 Markets with Toffu

Case Study: How Plus500 Scaled SEO Across 13 Markets with Toffu

Or Arbel
Or ArbelSep 29, 2025
Marketing Workflows: How to Build a System That Actually Ships Campaigns

Marketing Workflows: How to Build a System That Actually Ships Campaigns

Toffu Team
Toffu TeamSep 26, 2025
How to Track Competitor Links and Steal Their Best Backlinks

How to Track Competitor Links and Steal Their Best Backlinks

Toffu Team
Toffu TeamSep 5, 2025
How to Set Up Automated Daily Google Ads Reports

How to Set Up Automated Daily Google Ads Reports

Toffu Team
Toffu TeamSep 3, 2025
How to generate on-brand blog images with Nano Banana

How to generate on-brand blog images with Nano Banana

Toffu Team
Toffu TeamSep 3, 2025
Market Trends Monitoring: How to Automate It with Scheduled Tasks

Market Trends Monitoring: How to Automate It with Scheduled Tasks

Toffu Team
Toffu TeamSep 1, 2025
Mailchimp vs ConvertKit

Mailchimp vs ConvertKit

Toffu Team
Toffu TeamAug 25, 2025
How to Use AI for Google Ads Search Term Analysis

How to Use AI for Google Ads Search Term Analysis

Toffu Team
Toffu TeamAug 19, 2025
Case Study: How Armato Scales PPC Campaigns With Toffu

Case Study: How Armato Scales PPC Campaigns With Toffu

Or Arbel
Or ArbelAug 19, 2025
Stop Bidding Against Yourself: How to Fix Audience Overlap and Exclusion Chaos

Stop Bidding Against Yourself: How to Fix Audience Overlap and Exclusion Chaos

Toffu Team
Toffu TeamAug 2, 2025
Manual Audience Management Is Broken - Here's How to Fix It

Manual Audience Management Is Broken - Here's How to Fix It

Toffu Team
Toffu TeamAug 2, 2025
Manual Audience Reporting Is Killing Your Optimization - Here's How to Fix It

Manual Audience Reporting Is Killing Your Optimization - Here's How to Fix It

Toffu Team
Toffu TeamAug 2, 2025
The Daily Budget Shuffle: Why Smart Marketers Automate Campaign Budget Reallocation

The Daily Budget Shuffle: Why Smart Marketers Automate Campaign Budget Reallocation

Toffu Team
Toffu TeamAug 2, 2025
The Complete Guide to Google Ads Audience Management Automation

The Complete Guide to Google Ads Audience Management Automation

Toffu Team
Toffu TeamAug 2, 2025
Stop Managing the Same Audience Data Everywhere - Automate Your Workflow

Stop Managing the Same Audience Data Everywhere - Automate Your Workflow

Toffu Team
Toffu TeamAug 2, 2025
Customer Match Lists Are Confusing - Here's How to Build Better Lookalike Audiences

Customer Match Lists Are Confusing - Here's How to Build Better Lookalike Audiences

Toffu Team
Toffu TeamAug 2, 2025
Stop Writing Shopify Blog Posts Manually - Here's How to Automate Your Content Strategy

Stop Writing Shopify Blog Posts Manually - Here's How to Automate Your Content Strategy

Toffu Team
Toffu TeamAug 2, 2025
Stop Manually Adding Sitelinks: Why Google Ads Automation Is Your New Best Friend

Stop Manually Adding Sitelinks: Why Google Ads Automation Is Your New Best Friend

Toffu Team
Toffu TeamAug 2, 2025
The UTM Tag Nightmare: Why Manual Tracking Setup Is Killing Your Marketing Attribution

The UTM Tag Nightmare: Why Manual Tracking Setup Is Killing Your Marketing Attribution

Toffu Team
Toffu TeamAug 2, 2025
AI-Powered Retargeting: From Setup Hell to One-Click Automation

AI-Powered Retargeting: From Setup Hell to One-Click Automation

Toffu Team
Toffu TeamJul 29, 2025
How to Use AI for Google Ads Competitor Filtering and Analysis

How to Use AI for Google Ads Competitor Filtering and Analysis

Toffu Team
Toffu TeamJul 28, 2025
Toffu is Now Available in Slack: AI Marketing Manager in Your Workspace

Toffu is Now Available in Slack: AI Marketing Manager in Your Workspace

Toffu Team
Toffu TeamJul 28, 2025
How to Use AI Automation for Google Ads Campaign Restructuring

How to Use AI Automation for Google Ads Campaign Restructuring

Or Arbel
Or ArbelJul 24, 2025
How to Use Cross-Campaign Learning for Google Ads Optimization

How to Use Cross-Campaign Learning for Google Ads Optimization

Toffu Team
Toffu TeamJul 24, 2025
How to use AI Automation and GitHub to Automate Your Blog

How to use AI Automation and GitHub to Automate Your Blog

Toffu Team
Toffu TeamJul 24, 2025
How to Use AI Automation for Social Listening

How to Use AI Automation for Social Listening

Toffu Team
Toffu TeamJul 24, 2025
How to Use AI Automation for Google Ads Search Term Analysis

How to Use AI Automation for Google Ads Search Term Analysis

Toffu Team
Toffu TeamJul 24, 2025
Toffu Achieves SOC 2 Certification

Toffu Achieves SOC 2 Certification

Or Arbel
Or ArbelJul 23, 2025
Zapier vs n8n: The Complete Workflow Automation Software Comparison (2025)

Zapier vs n8n: The Complete Workflow Automation Software Comparison (2025)

Toffu Team
Toffu TeamMay 29, 2025
n8n vs Clay: Which Automation Tool Fits Your Team

n8n vs Clay: Which Automation Tool Fits Your Team

Toffu Team
Toffu TeamMay 25, 2025
Toffu vs Make: Conversational AI vs Visual Workflow Builder

Toffu vs Make: Conversational AI vs Visual Workflow Builder

Or Arbel
Or ArbelMay 25, 2025
Clay Alternative for Dummies: Toffu AI

Clay Alternative for Dummies: Toffu AI

Toffu Team
Toffu TeamMay 21, 2025
Toffu vs n8n: Prompt-Based Automation vs Complex Workflows

Toffu vs n8n: Prompt-Based Automation vs Complex Workflows

Or Arbel
Or ArbelMay 21, 2025
Meta Ad Library Competitor Research with AI

Meta Ad Library Competitor Research with AI

Toffu Team
Toffu TeamMar 5, 2025
AI Automation for LinkedIn Content Creation and Posting

AI Automation for LinkedIn Content Creation and Posting

Toffu Team
Toffu TeamFeb 26, 2025
How to Use AI Automation for Google Ads Negative Keywords

How to Use AI Automation for Google Ads Negative Keywords

Toffu Team
Toffu TeamFeb 5, 2025
How to Use AI Automation for Google Ads Performance Monitoring

How to Use AI Automation for Google Ads Performance Monitoring

Toffu Team
Toffu TeamJan 29, 2025
Why Your Sales Team Ignores Your Marketing Leads (And How to Fix It)

Why Your Sales Team Ignores Your Marketing Leads (And How to Fix It)

Or Arbel
Or ArbelJan 28, 2025
Instagram Content Automation and Engagement Management

Instagram Content Automation and Engagement Management

Toffu Team
Toffu TeamJan 24, 2025
LinkedIn Ad Library Competitor Research with AI

LinkedIn Ad Library Competitor Research with AI

Toffu Team
Toffu TeamJan 24, 2025
How to Automate Twitter/X Marketing with AI Scheduling

How to Automate Twitter/X Marketing with AI Scheduling

Toffu Team
Toffu TeamJan 24, 2025
The Ultimate Guide to Ad Library Competitor Research with AI Automation

The Ultimate Guide to Ad Library Competitor Research with AI Automation

Toffu Team
Toffu TeamJan 24, 2025
The Ultimate Guide to Google Ads AI Automation

The Ultimate Guide to Google Ads AI Automation

Toffu Team
Toffu TeamJan 24, 2025
Top 10 Subreddits That Allow Self-Promotion in 2025

Top 10 Subreddits That Allow Self-Promotion in 2025

Toffu Team
Toffu TeamJan 23, 2025
How to Use AI Automation for Google Ads Ad Copy Testing

How to Use AI Automation for Google Ads Ad Copy Testing

Toffu Team
Toffu TeamJan 22, 2025
The AI Automation Productivity Paradox

The AI Automation Productivity Paradox

Toffu Research
Toffu ResearchJan 15, 2025
The Top 5 Most Time-Saving Ways People Use Toffu AI

The Top 5 Most Time-Saving Ways People Use Toffu AI

Toffu Team
Toffu TeamJan 14, 2025
Best AI Marketing Analytics Tools for Beginners

Best AI Marketing Analytics Tools for Beginners

Toffu Team
Toffu TeamJan 9, 2025
SEMrush vs Ahrefs: Which SEO Tool Is Worth It

SEMrush vs Ahrefs: Which SEO Tool Is Worth It

Toffu Team
Toffu TeamJan 7, 2025
How We Used Toffu AI to Turn 400+ Misspelling Searches Into Content Gold

How We Used Toffu AI to Turn 400+ Misspelling Searches Into Content Gold

Or Arbel
Or ArbelJan 6, 2025
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