Marketing Skills

Persistent knowledge that shapes how your AI agent thinks and responds -15 skills across 6 categories

Bringing your own agent? It can onboard onto Toffu and load these skills itself.

Brand

Ad Copy RulesHow to write ad copy that performs - platform mechanics, testing principles, and the mistakes that waste budget

Brand Voice GuidelinesDefines tone, vocabulary, and writing style for all marketing content

Client Communication ToneHow to communicate performance to clients without losing trust or creating false confidence

Strategy

Budget Allocation RulesRules for distributing ad spend across platforms and campaigns based on real performance data

Campaign Naming ConventionStandardized naming structure for ad campaigns, ad groups, and ads across all platforms

Channels

Channel ConstraintsDefines which marketing channels to use, how to prioritize them, and platform-specific rules

Google Ads Account ContextHard-won rules for managing Google Ads accounts - what the platform won't tell you

Meta Ads Account ContextHard-won rules for managing Meta Ads - what burns budgets and what actually scales

Competitors

Competitor Analysis RulesFramework for analyzing and positioning against key competitors

Reporting

Report Format StandardsDefines structure and formatting rules for all marketing reports

Paid Media KPIsWhich metrics actually matter, which ones lie, and how to present them without misleading

Audience

Target Audience - Marketing AgenciesBuyer personas and messaging context for marketing and advertising agencies

Target Audience - B2B SaaS MarketersDefines primary and secondary buyer personas for B2B SaaS marketing teams

Target Audience - E-commerce / DTCBuyer personas and messaging context for direct-to-consumer e-commerce brands

Target Audience - Local BusinessesBuyer personas and messaging context for local and multi-location businesses

Build Your Marketing Brain

Skills give your AI agent persistent context about your brand, audience, and strategy. Apply them to shape every conversation.