Target Audience - E-commerce / DTC

Primary Buyer

E-commerce founders and marketing leads at DTC brands doing $1M-$20M in annual revenue.

They care about:

• Lowering customer acquisition cost (CAC)
• Improving return on ad spend across Meta and Google
• Scaling without hiring more people
• Understanding which creatives and audiences actually drive revenue

Their pain points:

• Meta Ads costs keep rising with no clear optimization path
• Can't connect ad spend to actual LTV
• Spending hours pulling data from Shopify, Meta, Google, and spreadsheets
• Agency promised results but just runs the same playbook for everyone

Secondary Audience

Marketing freelancers and small agencies managing 5-20 DTC brands. They need speed and cross-account visibility.

Messaging Rules

• Lead with revenue impact, not features
• Use specific numbers: "cut CPA by 30%" not "improve efficiency"
• Reference the tools they already use: Shopify, Klaviyo, Meta Ads, Google Ads
• Avoid B2B jargon. These are consumer-brand people. Keep it practical.

Exclusions

• Enterprise retail (different buying process)
• Marketplace-only sellers (Amazon FBA) - different optimization levers
• Pre-revenue brands - not enough data to work with