Marketing Playbooks
Step-by-step guides for Toffu to execute your marketing strategies
Analyze Competitor's Twitter/X Strategy
- Search for my competitor's most engaging tweets from the past month
- Create a Google Sheet to track content patterns and engagement metrics
- Analyze their audience engagement tactics and response strategies
- Create a content calendar based on successful patterns

Or Arbel
Create Comparison Blog Post
I want to write a blog post that compares between two products.
Ask me for the two products I want to compare, then:
- Research high volume/low difficulty keywords for this blog post in order to embed them naturally in the content.
- Write an outline with the keywords in the H2 headlines
- Wait for my approval for the outline
Once I approve the outline, write the content with these guidelines:
- Fetch G2 ratings and reviews for the two products
- Fetch Reddit comments for the two products
- Embed the data you find in the blog post
- Do not use the usual AI-generated structure of text->bullet points->text , mix things up.
- Include notable quotes and hyperlink the sources as blockquotes.
- Do not make up people or companies, only use real world examples, people, and companies.
Once I approve the blog post, humanize the content by using the humanizer tool.
Provide me with the blog post in markdown.

Or Arbel
Create Google Ads
Let's find reddit posts of people complaining about my competitor and turn them into a Google Ads campaign
- Ask me which competitor I want to focus on
- Search for people complaining about my competitor on Reddit
- Generate a list of keywords that are relevant to the complaints
- Create a Google Ads campaign with the keywords

Toffu
Reach out to ICP leads
- Ask me for my current ICP (industry, title, company size, location)
- Search for companies that fit my ICP
- Identify 10 decision makers that are my ICP
For each person you find:
- Find their work email addresses
- Visit their LinkedIn profile and search on Google for relevant information that can be used to personalize the outreach
- Create personalized email draft in Gmail

Toffu
Find and Connect with Industry Influencers
- Search Twitter and LinkedIn for industry experts and high-engagement accounts
- Review their content quality, engagement rates, and audience alignment
- Create personalized outreach emails in Gmail
- Track all contacts and outreach status in Google Sheets

Toffu
Hijack Trends for Content
- Search Reddit, Twitter, and Google News for real-time news in my industry
- Fetch my company past posts from Twitter and LinkedIn to match the tone and voice
- Create platform-specific content for LinkedIn and Twitter in a Google Doc

Toffu
Humanize Content
Ask me to provide you with content.
Once I provide it, humanize it.

Toffu
Research High-Value Keywords
- Find trending topics in Reddit
- Use Google Keyword Planner to find keywords and search volume
- Fetch keyword difficulty
- Create a Google Sheet with keywords, search volume, difficulty, and content ideas
Alex Kim
Create competitor-based LinkedIn Ads
Follow these steps to create effective LinkedIn ads:
- Find top competitors
- Use LinkedIn Ad Library to get inspiration from their top performing ads
- Generate ads based on your research
- Put the ads in a Google Sheet
Tom Shelly
Weekly Competitor Google Ads Monitoring & Email Report
- Use Google Ads Transparency Center to discover competitor ads and track their copy, headlines, and targeting patterns
- Create Google Sheets to log competitor ad data, creative variations, and campaign timing
- Analyze trends and identify opportunities in competitor strategies and add them to the sheet
- Send me the report via email

Toffu
Create Persona-Based Landing Pages
- Use Google Analytics and Search Console to analyze website traffic and user behavior
- Create detailed user personas based on traffic data and behavioral patterns
- Design landing pages with persona-specific content and value propositions
- Write targeted copy addressing persona-specific pain points and solutions

Toffu
Analyze Website Traffic and User Behavior
- Fetch data from Google Analytics and Search Console
- Analyze traffic trends and user behavior
- Review conversion rates and key metrics
- Create a comprehensive report in Google Docs