Marketing Playbooks

63 playbooks across 7 categories

SEO

Keyword Research

Keyword ResearchFind trending topics on Reddit, pull search volume and difficulty for each, and land it all in a Google Sheet with a content idea per keyword.
Analyze Top Performing QueriesPull your Search Console queries by clicks, impressions and CTR, and separate the ones that already convert from the ones with untapped volume.

Content & Pages

Identify Content CannibalizationUse Search Console to find the pages competing against each other for the same query, then get the consolidation and internal linking plan to fix it.
Create Content Gap AnalysisCompare what you have published against the queries you already get impressions for, and get the list of topics your audience searches and you skip.
Monitor Content IndexingCheck every URL in your sitemap against Search Console's index status, request indexing for the pages Google skipped, and get the report by email.
Optimize Low CTR PagesFind the Search Console queries earning impressions and zero clicks, read the intent behind each, and rewrite the titles and descriptions to match.
Topical Authority MapGroup every published URL into topic clusters, find the ones with only one or two pages, and rank them by the Search Console impressions on offer.

PPC

Google Ads

Create Google AdsFind Reddit threads where people complain about your competitor, turn those complaints into keywords, and build the Google Ads campaign around them.
Build Remarketing Audiences from GA4Build GA4 audiences from the visitors who nearly converted: pricing page bounces, engaged blog readers, and repeat sessions with no purchase.
Daily Ad Performance ReportA daily email with yesterday's spend split across Google and Meta, total conversions, blended CPA, and the specific actions that need taking today.

Meta Ads

Meta Ads OptimizationAnalyze your Meta Ads performance, generate optimization suggestions grounded in the account data, and apply only the ones you approve.

LinkedIn Ads

LinkedIn AdsFind your top competitors, pull their best performing ads from the LinkedIn Ad Library, and generate your own campaign built on what already works.

Ad Copy & Quality

Ad Copy Typo ScannerScan every Google Ads headline and description for spelling and grammar mistakes, so the embarrassing ones never reach a live impression.
Ad Copy Brand Consistency CheckAudit every active ad for brand name, product name and messaging drift, then get a list of the exact ads that need correcting.
Weak Ad Copy FinderFind the ads with below-average CTR inside their own ad group, diagnose what is weak about the copy, and get stronger headlines to test against them.
Ad Headline A/B Test ReportCompare every headline and description head to head inside each ad group, see which ones win on CTR and conversions, and retire the rest.
Keyword Match Type AuditAudit match types across every campaign to find the broad keywords bleeding budget on irrelevant searches and the exact matches capping your reach.
Landing Page and Ad Mismatch DetectorVisit the landing page behind every live ad and flag the ones where the headline promises something the page does not deliver, killing your conversions.

Account Monitoring

Google Auto-Apply WatchdogGoogle quietly auto-applies its own recommendations to your account. Catch every one of them in the change history before it wrecks a campaign.
Budget Change GuardianWatch your Google Ads change history for budget edits in the last 24 hours and get told who changed what, from which amount to which amount.
Campaign Drift DetectorCompare every live campaign against your own standards for target CPA, budget caps, bid strategy and geo, and flag the ones that have drifted.
Change-to-Performance ForensicsPerformance dropped and nobody knows why. Pull every change from the three days before the shift and rank them by likely impact on the metric.
Bid Strategy Change TrackerEvery bid strategy change on every campaign, with the before and after values and the performance data that says whether it helped or hurt.
Agency Accountability ReportSee every change your agency made in the last seven days, who made it, what the old value was, and whether performance actually improved.
Weekly Account Change DigestEverything that changed in your Google Ads account in the last seven days, grouped by whether a person, a script or Google itself made the change.
Unauthorized Change RollbackCheck your Google Ads change history against your own approved-user and approved-method policy, and get rollback instructions for anything that breaks it.

Social Media

LinkedIn

Turn Blog Posts into LinkedIn ContentTurn each new blog post into a LinkedIn post with a hook on line one, three to five punchy insights and a clear CTA, posted or saved as a draft.
Monitor Competitor LinkedIn ActivityTrack every competitor company page post with its engagement, find the formats and topics that work for them, and the ones nobody is covering yet.
LinkedIn Comment MonitorPull every new comment on your LinkedIn posts, sort questions and objections from spam, and get a thoughtful reply drafted for each one that matters.

Reddit

Reddit Brand Mention MonitorCatch every Reddit mention of your brand, products and competitors from the last 72 hours, classified by sentiment, with the angry ones flagged first.
Find Blog Topics from RedditMine the highest-engagement posts in your audience's subreddits for recurring questions and pain points, grouped into content themes ranked by demand.

Google Business

Weekly Google Business PostKeep your Google Business Profile active with a 150-300 word post every week, written from your latest updates and published straight to the profile.

Analytics

Traffic & ROI

Traffic AnalysisPull Google Analytics and Search Console together into one report on traffic trends, user behaviour and conversion rates, delivered as a Google Doc.
Analyze Channel ROIPull sessions, conversions and revenue per channel from GA4, match them to Google and Meta ad spend, and rank every channel by CPA and ROAS.
Retention Cohort AnalysisBuild GA4 signup cohorts, track retention week over week, and find which acquisition channels bring the customers who are still here in month three.
GA4 Conversion Event AuditList every key event in GA4, map it to a funnel stage, and find the stages with no tracking at all plus the duplicate and misspelled event names.
GTM Tag Health AuditFind the paused tags, the tags with no trigger, the ones firing on every page, and the duplicates, before they cost you another month of clean data.

Conversions

Track Blog → Signup ConversionsMatch GA4 landing page conversions to Search Console queries to find which blog posts drive signups, and what to fix on the ones that do not.
Detect Conversion DropsCompare the last seven days of GA4 key events against the seven before. If any drops more than 20%, get a Slack alert broken down by channel and page.
PostHog Signup Funnel AnalysisPull 30 days of funnel conversion per step from PostHog, rank the steps by drop-off, and break the worst one down by source, plan and device.

Content Marketing

Blog & Messaging

Create Comparison Blog PostWrite a two-product comparison post built on high-volume low-difficulty keywords, with the keywords placed naturally in the H2 structure.
Messaging OptimizationRebuild your copy on real customer language: Reddit pain points, GA4 behaviour and the Search Console terms people actually use to find you.
Persona Landing PagesBuild personas from your real GA4 and Search Console behaviour data, then write a landing page per persona addressing that persona's pain points.
SEO Content Brief GeneratorTake any target keyword, pull the H2 structure of the top ten ranking pages and the People Also Ask questions, and hand writers a full brief.
Write and Publish a Blog PostResearch the top-ranking pages for your target keyword, write the full post with headers, internal links and meta description, and publish to your CMS.

Newsletter & Video

Newsletter from Recent Blog PostsTurn every blog post published since the last send into a finished newsletter: themed intro, a teaser per post, and your HTML template filled in.
Blog Post to Video ScriptTurn any blog post into a 60-90 second script: strong hook, three punchy sections, clear CTA, plus scene notes and on-screen text for each section.

CRO

Website Audits

Website Best PracticesFind your high-bounce pages in GA4 and your low-CTR pages in Search Console, compare against competitor patterns, and get conversion-focused fixes.
Landing Page CRO AuditScore any landing page on headline clarity, value prop, social proof, CTA placement and form friction, then rank the fixes by conversion impact.
Website Change Impact ReportCompare this week's GA4 sessions, conversions and bounce rate against last week, and tie the biggest page-level swings to rankings and known site changes.

Testing & Tracking

Set Up GTM Conversion TrackingFind which of your signup, purchase, demo and trial events are missing from GTM, then create the tags and triggers and wire them to GA4 key events.
A/B Test Results ReportPull every active PostHog experiment with per-variant conversion rates, calculate the lift, and flag which tests are ready to ship, kill or keep running.

Outreach

Lead Generation

Find Decision MakersFind ten decision makers who match your ICP, with the research behind each one, and a personalized outreach email drafted for every single person.
Find InfluencersFind industry accounts on Twitter and LinkedIn with real engagement, check their audience fits yours, and draft personalized outreach for each.
Cold Email Sequence BuilderBuild a three-email cold sequence for one specific segment, with real personalization hooks researched from companies that match your ICP.

Community Engagement

Reddit Comment OutreachFind active Reddit threads where your product is genuinely relevant, and get a helpful non-promotional reply drafted for each one before you post.

All playbooks

Every playbook in the library, in one list. Each one is a page you can read in full before asking Toffu to run it.