PLAYBOOK

LinkedIn Ads

By Tom Shelly
Tom Shelly
linkedinadvertisingsocial media
PLAYBOOK CONTENT

Follow these steps to create effective LinkedIn ads:

  1. Find top competitors
  2. Use LinkedIn Ad Library to get inspiration from their top performing ads
  3. Generate ads based on your research
  4. Put the ads in a Google Sheet

Related playbooks

  • LinkedIn Comment MonitorPull every new comment on your LinkedIn posts, sort questions and objections from spam, and get a thoughtful reply drafted for each one that matters.
  • Turn Blog Posts into LinkedIn ContentTurn each new blog post into a LinkedIn post with a hook on line one, three to five punchy insights and a clear CTA, posted or saved as a draft.
  • Monitor Competitor LinkedIn ActivityTrack every competitor company page post with its engagement, find the formats and topics that work for them, and the ones nobody is covering yet.
  • Reddit Brand Mention MonitorCatch every Reddit mention of your brand, products and competitors from the last 72 hours, classified by sentiment, with the angry ones flagged first.

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