What's New in Toffu
New features, improvements, and fixes
Teams
Create teams under client accounts and scope their access to specific integrations, knowledge sources, and playbooks. Each team can connect its own integration tokens or use the company's with restricted account access. Sessions, custom instructions, and context all respect team boundaries - so different teams within the same client stay organized and separated. Learn more
Forward Actions - Let Toffu Work from Your Inbox
Forward an email to Toffu and it automatically runs a task you've set up. Got a weekly report from a client? A lead form notification? Just forward it - Toffu reads the email (including attachments) and does the work. You define what happens once, and it runs every time. Learn more
Personal Google Drive Connections
Connect your personal Google Drive account separately from company accounts - useful for personal documents and files you want to reference without mixing them with team data.
Twitter / X Integration
Connect your Twitter account and manage it directly through Toffu. Post, schedule, and track - all from the same place you manage everything else.
Taboola Ads
Full Taboola support is here. Create campaigns, upload creatives, and pull performance reports - including creative-level breakdowns so you can see what's actually working. Deferred fields like title, description, thumbnail, and CTA are automatically applied after content is crawled.
Reddit Ads
Connect your Reddit Ads account to manage campaigns, view breakdowns by ad group, and pull insights - all through Toffu.
Asana Integration
Connect Asana and let Toffu update your tasks, upload attachments, assign work, and track status changes. If you manage projects in Asana, Toffu now keeps up with your workflow. Learn more
Bing Ads - Keyword and Search Term Reports
Pull detailed keyword performance and search term reports from your Bing Ads account.
Google Ads - Image Previews and Keyword Match Types
- Google Ads reports now include image URLs and previews so you can see creative assets directly
- Added keyword match type and search term match type dimensions for better search campaign analysis
LinkedIn Ads - Updated Publishing API
LinkedIn post publishing now uses the latest LinkedIn API version for improved reliability and feature support.
Improved Slack Experience
- Toffu shows helpful loading tips while working on longer requests
- Thread replies are handled properly - no more missed context
- Better image sharing support
- Session titles are auto-generated from your conversation
Shareable HTML Reports
Generate a report and share it as an HTML link - with optional password protection. Reports now include your company branding and favicon.
Better Email Handling
- Right-to-left language support in email reports
- Improved attachment processing
- Better handling of multi-part and threaded emails
- Attachments now route through S3 for reliable processing
- Email attachments can now be sent from URLs
Starred Sessions
Bookmark important chat sessions and find them later. Filter by starred, scheduled, or all sessions - with proper pagination and server-side filtering.
API Keys
Generate API keys directly from the settings page for building automations on top of Toffu. Learn more
Chat Experience Improvements
- Mention functionality - reference specific knowledge sources or assets in your messages Learn more
- RTL direction is automatically detected based on your first message
- Better paste handling for multiple content types
- Empty state messages when no results are found
Google Sheets Progress Tracking
Bulk jobs now track progress directly in Google Sheets so you can monitor long-running tasks in real time.
Google Business Profile Multi-Location Support
The get_insights function now works properly for accounts with multiple locations.
LinkedIn Ads - Cursor Pagination
Improved pagination support for LinkedIn Ads API requests makes it easier to work with large account structures.
Offline Conversions
Upload offline conversion data to ad platforms to connect in-store or CRM events with your campaigns.
Additional File Format Support
- PPTX files are now supported when importing website content
- Additional image formats work in attachment processing
- PDF title extraction for better asset organization
Data Accuracy Improvements
Toffu now validates that numbers in reports come from actual platform data, not AI-generated estimates - reducing the risk of fabricated metrics.
Ad Platform Hard Budget Limits
Added hard-limit validation across ad platforms to prevent accidental overspending when creating or updating campaigns.
LinkedIn Ads - Major Upgrade
- Create and manage Sponsored Content, Text Ads, and image ads
- Lead gen form support
- Quality score metrics in reports
- Audience and segment targeting
- Creative-level reporting with landing page URLs
- Full campaign lifecycle: create, edit, pause, delete
WhatsApp Integration
Use Toffu directly from WhatsApp. Send a message, connect your accounts inline via OAuth, and pick up right where you left off. Messages are formatted for mobile screens, and you get instant confirmation when an integration connects.
Google Business Profile
Connect and manage your Google Business Profile - view locations, update info, and handle responses. Learn more
Google Merchant Center
Pull product data and manage your Google Merchant Center account through Toffu.
Google Tag Manager
View and manage your GTM containers and tags without leaving Toffu.
Monday.com Integration
Connect Monday.com boards and let Toffu process webhook events from your workflows.
Scheduled Tasks - Better Visibility
The scheduled tasks page now shows run history per task, with tab navigation to switch between active tasks and past runs. Learn more
Academy & Knowledge Base
- Podcast player on every academy page
- Demo videos embedded across all guides
- Searchable knowledge base with improved content structure
- Copy-to-clipboard for markdown snippets
Agency Improvements
- WhatsApp integration works for agency-managed accounts
- Better client filtering and search in the integrations page
- Role-based access controls - admins can now manage company settings
- Agencies can manage integrations on behalf of their clients with proper account scoping
LinkedIn Personal Profiles
Post directly from your personal LinkedIn profile - separate from your company page. Learn more
Campaign Management Revamp
New multi-platform campaign management page with automated features and a cleaner interface. Learn more
Thinking Mode
Toffu can now "think through" complex requests before responding. When enabled, you'll get more thorough, well-reasoned answers - especially useful for multi-step marketing strategy questions.
WhatsApp - Images, Voice, and Replies
- Send and receive images in WhatsApp conversations
- Voice message support - just record and send
- Reply to specific messages with context preserved
- File and document sharing via WhatsApp
Drag-and-Drop File Uploads
Drag files directly into the chat input to upload them. No more hunting for the attach button.
WeTransfer & TransferNow Support
Share files via WeTransfer or TransferNow links - Toffu can download, process, and work with the contents.
Google Sheets Integration
Toffu can now create, edit, and share Google Sheets directly. Reports and data exports land right in your Drive.
Excel Editing
Edit Excel files directly through Toffu - no need to export, modify, and re-upload.
Slack - Images and Reactions
- Share images directly in Slack conversations with Toffu
- Toffu reacts with emoji to acknowledge your messages
- Unrecognized accounts get a helpful notification instead of silence
RTL Language Support
Full right-to-left support across email reports, charts, and the chat interface. Hebrew (and other RTL languages) now render correctly everywhere.
Memory
Toffu remembers important details about your company, preferences, and past conversations. You can view, search, and delete memories from the Memory page. Learn more
Client Management for Agencies
- Bulk import clients via CSV
- Pending status changes with approval workflow
- Better team management with member counts
Demand Gen Campaigns (Google Ads)
Create and manage Google Ads Demand Gen campaigns with full optimization goal support.
Instagram Reels Placement
Optimize Meta Ads specifically for Instagram Reels placement.
Voice Dictation
Talk to Toffu instead of typing. Voice input works in your browser's language and shows a live waveform while recording.
Onboarding Redesign
New users get a smoother setup experience with guided account connection and a refreshed welcome flow.
Account Selection on Connect
When you connect a new integration, you can now pick which specific account to use - no more guessing which one got linked.
Meta Ads - Image Uploads
Upload images directly when creating Meta Ads campaigns through Toffu.
Report Generation & Export
Generate, read, and export marketing reports - see performance data visualized and ready to share. Learn more
Follow-Up Suggestions
After Toffu responds, you'll see suggested follow-up prompts to keep the conversation going in useful directions.
Google Slides
Create and manage Google Slides presentations directly through Toffu. View them inline with the new Slides widget. Learn more
Data Analysis Tool
Run Python-based data analysis on your marketing data right inside Toffu - charts, calculations, and insights without leaving the chat.
File Uploads in Chat
Attach files to your messages. Toffu processes them and can reference the contents in its responses.
Google Slides Integration
Create and manage presentations through Toffu with an inline viewer widget. Learn more
SOC 2 Type II Certified
Toffu is now SOC 2 Type II certified - your data is handled with enterprise-grade security controls.
Competitor Ad Monitoring
See what ads your competitors are running across platforms, with display and filtering tools built in. Learn more
Proactive Mode
Toffu can send you daily personalized marketing suggestions based on your connected accounts and activity. Opt in from settings. Learn more
Support Mode
Get free help from Toffu directly in the chat - just ask for support. Learn more
Google Search Console
Inspect URLs and request indexing directly through Toffu.
Keyboard Shortcuts
Use keyboard shortcuts to quickly select follow-up suggestions.
Scheduled Tasks
Set up recurring tasks that Toffu runs automatically - daily, weekly, or on any schedule. Get email notifications when they complete. Edit schedules, toggle email alerts, and trigger tasks manually. Learn more
PostgreSQL Integration
Connect your PostgreSQL database and let Toffu query it directly. Useful for pulling in product data, user lists, or any internal data you need for marketing.
LinkedIn Ads
Connect LinkedIn Ads to view campaigns, pull reports, and manage your ad spend.
Bing Ads
Full Bing Ads integration - manage campaigns, pull performance reports, and track conversions.
MCP Server Support
Connect your own MCP (Model Context Protocol) servers to extend Toffu's capabilities with custom tools. Learn more
Memory - Smarter Recall
Toffu now automatically indexes important details from your conversations and recalls them when relevant. Your memory page lets you search, filter, and manage what Toffu remembers. Learn more
Approve Actions Before They Happen
Toffu now asks for your approval before taking actions that cost money or modify live campaigns. You can set "always approve" to skip the confirmation for trusted actions.
Knowledge Base
Upload documents, URLs, and files to build Toffu's knowledge about your business. Sources are indexed and searchable. Learn more
Best Practices Academy
A new section in the Academy with guides on getting the most out of Toffu. Learn more
Billing Improvements
- See which company you're billing to
- Auto-recharge when credits run low
- Credit usage tracking per session
Slack Integration
Use Toffu directly from Slack. Send messages, get responses, and manage your marketing - all without leaving your workspace. Threads are tracked, images work, and approval requests come through as interactive messages.
GitHub Integration
Connect GitHub repos to publish content, push files, and manage markdown-based workflows directly through Toffu.
Taboola & Outbrain Ads
Initial support for Taboola and Outbrain ad management - connect accounts and start managing campaigns.
Canva Integration
Connect Canva to access your designs and autofill templates through Toffu.
Chart Generation
Toffu can now create charts and visualizations from your data - bar charts, line charts, pie charts, and more. Charts are saved to your library.
Chat History
Browse your past conversations in the sidebar. Sessions are searchable and link back to the full conversation.
PWA Support
Install Toffu as a Progressive Web App on your phone or desktop for a native app-like experience.
Multiple File Uploads
Attach multiple files to a single message.
Client Accounts for Agencies
Create and manage multiple client accounts under one agency. Each client gets their own integrations, data, and billing. Learn more
Google Drive Sharing
Share Google Docs and Sheets with specific team members directly from Toffu.
Playbooks
Browse and use pre-built marketing playbooks - step-by-step workflows for common marketing tasks.
WhatsApp Integration
Use Toffu from WhatsApp - send messages, get responses, and manage marketing tasks from your phone.
Meta Ads (Facebook & Instagram)
Connect Meta Ads to create campaigns, manage ad sets, and pull performance reports.
Google Drive Integration
Toffu creates Google Docs and Sheets for your reports and exports - files land directly in your Drive.
Webflow Integration
Publish blog posts to your Webflow site through Toffu.
Credit Top-Ups & Auto-Recharge
Buy additional credits when you need them. Set up auto-recharge to never run out mid-task. Learn more
Ahrefs Integration
Pull SEO data from Ahrefs - keyword research, backlink analysis, and competitor insights.
Hebrew & RTL Chat Support
The chat interface now properly supports right-to-left text, including Hebrew.
Prompt Improvement
A built-in tool that rewrites your prompt to get better results from Toffu - one click to upgrade your request.
Credit Usage Tracking
See exactly how many credits each session used on the new Sessions page.
Pricing Plans
New pricing tiers: Free, Pro, Business, Scale, and Enterprise - with a detailed feature comparison table. Learn more
GDPR Compliance
Full GDPR support with data export and erasure endpoints.
Webflow User Onboarding
Webflow users get a dedicated connection flow when they sign up - connect your site in seconds.
In-App Updates Feed
See what's new in Toffu right from the sidebar - no need to check a separate changelog.
Trust Center
A dedicated page showing Toffu's security practices, certifications, and compliance status.
Affiliate Program
Refer others to Toffu and earn commissions.
Company Management
Edit company names, delete companies, search across your accounts, and manage team members. Learn more
Toffu Chat Launch
The core chat experience - talk to Toffu, connect your marketing accounts, and get work done through conversation. Features at launch:
- Google Ads integration with campaign management
- LinkedIn integration for posting and analytics
- Google Sheets widget for inline data viewing
- Gmail integration for email workflows
- Session management with chat history
- Suggestion pills with pre-built marketing prompts
- Integration connection flow with OAuth
- Real-time streaming responses
- Tool indicators showing what Toffu is doing behind the scenes