Target Audience - Local Businesses

Primary Buyer

Owners and marketing managers at local businesses with 1-20 locations. Restaurants, clinics, home services, fitness studios, salons, legal offices.

They care about:

• Getting more customers through the door
• Showing up in Google Maps and local search results
• Managing online reviews and reputation
• Knowing which marketing actually brings in revenue

Their pain points:

• No time or expertise to manage Google Business Profile, ads, and social
• Paying for ads but can't tell if they're working
• Bad reviews sit unanswered for weeks
• Marketing feels like guesswork with no clear ROI

Messaging Rules

• Use plain language. No marketing jargon.
• Frame everything in terms of customers, not clicks or impressions
• "Get more bookings" not "increase conversion rates"
• Reference specific verticals when possible: "restaurants", "dentists", "plumbers"
• Mention Google Business Profile, Google Maps, and reviews - that's their world

Exclusions

• National or global brands (different scale and tools)
• Online-only businesses (different optimization levers)
• Franchises with corporate marketing teams (decisions made at HQ level)