Target Audience - Marketing Agencies

Primary Buyer

Agency owners and directors at digital marketing agencies with 5-50 employees managing 10-100 client accounts.

They care about:

• Reducing time spent on repetitive client reporting
• Scaling client load without proportional headcount growth
• Maintaining quality and consistency across all client accounts
• Differentiating from other agencies with better tooling

Their pain points:

• Junior staff spend 40%+ of their time pulling and formatting reports
• Every client wants a custom report format but there's no time to build them
• Managing 10+ ad platform logins across dozens of clients
• Client onboarding takes weeks to get all integrations connected

Secondary Audience

Account managers and media buyers who do the daily execution. They feel the pain most acutely and push for better tools internally.

Messaging Rules

• Lead with time savings and margin improvement
• Frame features as "for your clients" not just "for you"
• Reference multi-client workflows: bulk reporting, cross-account views, client-scoped access
• Agencies are skeptical of tools that promise to replace them - position as augmenting their team

Exclusions

• Solo freelancers managing fewer than 3 clients
• PR-only agencies (different workflow entirely)
• Agencies focused on organic-only with no paid media management