Target Audience - B2B SaaS Marketers

Primary Buyer

Heads of marketing and VP-level marketers at B2B SaaS companies with 50–500 employees.

They care about:

• Proving marketing ROI to leadership
• Scaling content and campaigns without growing headcount
• Reducing time spent on repetitive reporting and optimization tasks
• Staying on top of multiple ad platforms and channels

Their pain points:

• Drowning in data but lacking actionable insights
• Too many tools, not enough integration
• Agency costs are high but output quality is inconsistent
• No time for strategic work because tactical work eats the day

Secondary Audience

Marketing managers and senior marketers who do the hands-on execution. They're often the ones who discover the tool and champion it internally.

Exclusions

• Enterprise companies (500+ employees) — different buying process, need custom solutions
• SMBs under 20 employees — usually no dedicated marketing team
• Agencies — different use case and pricing model