Competitor Analysis Rules

When analyzing competitors or writing competitive content, follow these rules.

Main Competitors

1. Jasper — AI writing tool focused on content generation
2. Copy.ai — AI copywriting for marketing teams
3. Writer — AI writing platform for enterprises

Analysis Framework

Cover these five areas for each competitor:

1. Positioning — How do they describe themselves? What's their main promise?
2. Strengths — What do they do better than us? Be honest.
3. Weaknesses — Where do they fall short?
4. Pricing — How does their pricing compare? What's the value perception?
5. Audience — Who are they targeting? Where's the overlap with our audience?

Rules

• Never trash competitors — acknowledge their strengths, then differentiate
• Focus on what we do differently, not what they do wrong
• Use specific comparisons ("we do X, they do Y") not vague claims ("we're better")
• Always back claims with evidence: features, pricing, reviews, case studies
• Update competitive data quarterly — old data is worse than no data