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Why Your Marketing ROI Numbers Are Wrong (And How to Fix It)
Cross-platform ad reporting double-counts some conversions and misses the rest. Why your marketing ROI numbers are wrong, and how to rebuild them.
Or ArbelJan 28, 2026

AI marketing playbooks, ad-account experiments, and field notes from teams that ship.
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Cross-platform ad reporting double-counts some conversions and misses the rest. Why your marketing ROI numbers are wrong, and how to rebuild them.