Introduction
When I spoke with Lior from the SEO team at Plus500, he described a challenge that almost every global SEO team faces. Plus500 operates in 13–14 markets and produces huge volumes of content every day — news articles, evergreen guides, and informational pieces.
But the real struggle wasn’t content creation. It was making that content truly work in every market.
“Somewhere along the translation, the meaning got lost. SEO terms that worked in English didn’t carry over to Spanish, Danish, or German.” – Lior S., SEO Team, Plus500
Literal translations weren’t enough. They needed true SEO localization.
The Challenge
Before Toffu, Plus500’s workflow looked like this:
- Write articles in English.
- Send for manual translation.
- Publish across markets.
The problems added up quickly:
- 3–4 days to localize content for each market.
- SEO keywords didn’t align with local search behavior.
- Limited native speakers to catch mistakes.
- Manual optimization across 13 markets was unsustainable.
Even with experiments using ChatGPT and Claude, the process stayed slow, manual, and inconsistent.
The Shift with Toffu
When Plus500 adopted Toffu, the process flipped. Instead of “translate first, optimize later,” they began to optimize first, then translate with intent.
“With Toffu, localization became a core strength. We run every article through Toffu before translation. It tells us which terms to use, which keywords have search volume, and what phrasing matters in each country.” – Lior S., SEO Team, Plus500
Because Toffu integrates directly with Google Search Console, Analytics, and Keyword Planner, the team can:
- See keyword volumes per market.
- Identify differences in search intent between languages.
- Adjust phrasing so translations carry the right SEO weight.
The result: optimized content that actually performs in every market.
Results
The numbers speak for themselves:
- 20–30% reduction in total SEO & content time (writing, optimizing, translating, compliance).
- 90% faster localization — work that took 3–4 days now takes just 2–3 hours.
- Significant SEO gains from re-optimizing existing articles with Toffu.
“In less than 2–3 hours, I can now do work that used to take me 3–4 days.” – Lior S., SEO Team, Plus500
Daily Use Across Teams
What impressed me most was how deeply Toffu is embedded in their day-to-day work.
“Every article I get, I run through Toffu. I tell it: act as an SEO expert, check the tags, the text, the demand in the market, the competition. Make this article better.” – Lior S., SEO Team, Plus500
It’s not just the SEO team — content writers also use Toffu every single day. Toffu has become a permanent step in Plus500’s SEO process.
Market-Specific Insights
Toffu doesn’t just optimize generically — it adapts for each market.
“If I ask about Germany, I get German data. If I ask about Holland, I get Dutch data. It finds me different results depending on the competition and the search trends there.” – Lior S., SEO Team, Plus500
This precision ensures every market gets content tuned to its own search behavior.
Speed That Matches the Pace of SEO
Lior highlighted how much faster Toffu delivers compared to other tools.
“The output comes almost instantly. It’s not like deep GPT research that can take 20–30 minutes. With Toffu, it’s fast and almost always accurate.” – Lior S., SEO Team, Plus500
Speed matters when your team is producing dozens of articles across 13+ markets.
Memory and Brand Context
Another advantage that stood out is Toffu’s memory. It remembers Plus500’s context, brand, and prior conversations.
“It remembers what we’ve done before. I can ask for something without overexplaining, and it understands the meaning from our history together.” – Lior S., SEO Team, Plus500
That context makes Toffu feel less like a tool and more like a teammate who already knows the brand.
Multilingual Strength
Plus500 works in many languages, and Lior pointed out how important Toffu’s multilingual capability is.
“I can speak to it in Hebrew and get outputs in English or any other language. It just works seamlessly across languages.” – Lior S., SEO Team, Plus500
This flexibility is rare — and critical for companies operating across diverse markets.
Deep Integration with Google Sheets
One of the features Plus500 relies on most is Toffu’s Google Sheets integration.
“Toffu connects seamlessly with Google Sheets. We can manage localization, keyword data, and optimization directly where the team already works.” – Lior S., SEO Team, Plus500
By bringing SEO optimization directly into Sheets, Toffu fits right into their existing workflow — no switching platforms, no extra overhead.
Built for Enterprise Workflows
Even in a highly regulated industry like trading, Toffu delivers massive efficiency gains. Compliance reviews still happen manually, but the entire SEO pipeline is faster and smarter with Toffu in place.
This shows Toffu isn’t just for startups or small teams — it scales into enterprise contexts where accuracy and oversight are critical.
Conclusion
For Plus500, Toffu turned localization from a bottleneck into an SEO advantage.
Instead of losing meaning in translation, the team now delivers market-ready, optimized content at scale.
- 20–30% total time savings
- 90% faster localization
- Daily adoption across SEO & content teams
- Google Sheets integration for seamless workflows
“With Toffu, localization that used to take days now takes hours. For SEO teams managing multiple markets, it’s a game changer.” – Lior S., SEO Team, Plus500