Case Study: How Plus500 Scaled SEO Across 13 Markets with Toffu

Or Arbel
Or ArbelSep 29, 2025
Case Study: How Plus500 Scaled SEO Across 13 Markets with Toffu

Introduction

When I spoke with Lior from the SEO team at Plus500, he described a challenge that almost every global SEO team faces. Plus500 operates in 13–14 markets and produces huge volumes of content every day — news articles, evergreen guides, and informational pieces.

But the real struggle wasn’t content creation. It was making that content truly work in every market.

Literal translations weren’t enough. They needed true SEO localization.


The Challenge

Before Toffu, Plus500’s workflow looked like this:

  • Write articles in English.
  • Send for manual translation.
  • Publish across markets.

The problems added up quickly:

  • 3–4 days to localize content for each market.
  • SEO keywords didn’t align with local search behavior.
  • Limited native speakers to catch mistakes.
  • Manual optimization across 13 markets was unsustainable.

Even with experiments using ChatGPT and Claude, the process stayed slow, manual, and inconsistent.


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The Shift with Toffu

When Plus500 adopted Toffu, the process flipped. Instead of “translate first, optimize later,” they began to optimize first, then translate with intent.

Because Toffu integrates directly with Google Search Console, Analytics, and Keyword Planner, the team can:

  • See keyword volumes per market.
  • Identify differences in search intent between languages.
  • Adjust phrasing so translations carry the right SEO weight.

The result: optimized content that actually performs in every market.


Results

The numbers speak for themselves:

  • 20–30% reduction in total SEO & content time (writing, optimizing, translating, compliance).
  • 90% faster localization — work that took 3–4 days now takes just 2–3 hours.
  • Significant SEO gains from re-optimizing existing articles with Toffu.

Daily Use Across Teams

What impressed me most was how deeply Toffu is embedded in their day-to-day work.

It’s not just the SEO team — content writers also use Toffu every single day. Toffu has become a permanent step in Plus500’s SEO process.


Market-Specific Insights

Toffu doesn’t just optimize generically — it adapts for each market.

This precision ensures every market gets content tuned to its own search behavior.


Speed That Matches the Pace of SEO

Lior highlighted how much faster Toffu delivers compared to other tools.

Speed matters when your team is producing dozens of articles across 13+ markets.


Memory and Brand Context

Another advantage that stood out is Toffu’s memory. It remembers Plus500’s context, brand, and prior conversations.

That context makes Toffu feel less like a tool and more like a teammate who already knows the brand.


Multilingual Strength

Plus500 works in many languages, and Lior pointed out how important Toffu’s multilingual capability is.

This flexibility is rare — and critical for companies operating across diverse markets.


Deep Integration with Google Sheets

One of the features Plus500 relies on most is Toffu’s Google Sheets integration.

By bringing SEO optimization directly into Sheets, Toffu fits right into their existing workflow — no switching platforms, no extra overhead.


Built for Enterprise Workflows

Even in a highly regulated industry like trading, Toffu delivers massive efficiency gains. Compliance reviews still happen manually, but the entire SEO pipeline is faster and smarter with Toffu in place.

This shows Toffu isn’t just for startups or small teams — it scales into enterprise contexts where accuracy and oversight are critical.


Conclusion

For Plus500, Toffu turned localization from a bottleneck into an SEO advantage.

Instead of losing meaning in translation, the team now delivers market-ready, optimized content at scale.

  • 20–30% total time savings
  • 90% faster localization
  • Daily adoption across SEO & content teams
  • Google Sheets integration for seamless workflows

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