Manual sitelinks setup is torture. You click Assets → Extensions → Plus button → Sitelink. Fill out 25-character headlines and 35-character descriptions. Enter destination URLs. Repeat for every campaign and ad group.
As rikpik shared on r/PPC: "I have about 30 clients and it is super time consuming to do it manually."
For a mid-sized agency with 50 campaigns, that's easily 10-15 hours per month just on sitelinks setup and updates.
Why Sitelinks Matter
Google's data shows sitelinks boost performance significantly. You get more ad space, better user experience, and detailed click tracking.
On mobile, up to 8 sitelinks can show. On desktop, up to 6 with descriptions. Since most searches happen on mobile, good sitelinks aren't optional.
The Manual Process Wastes Time
Here's what manual sitelink setup looks like:
- Navigate to Assets in Google Ads
- Click plus → Sitelink
- Choose campaign/ad group level
- Write 25-character headlines (usually too long, start over)
- Add 35-character descriptions (also too long)
- Enter destination URLs
- Repeat for every sitelink
- Repeat for every campaign
Now multiply by dozens of campaigns. Plus seasonal updates. Plus performance optimization.
While you're stuck doing this, you're not analyzing performance data, testing ad copy, or optimizing bids.
How Toffu Automates Sitelinks
Toffu's campaign optimization handles the entire sitelinks process automatically.
Basic Setup:
"Automate sitelinks for all my Google Ads campaigns. Analyze my website, create relevant sitelinks with proper character limits, and apply them across campaigns. Focus on main service pages and top-converting landing pages."
Advanced Automation:
"Set up dynamic sitelinks that change based on keywords and seasons. For running shoes campaigns, prioritize product pages. For branded campaigns, focus on customer service pages. Update automatically when I add new products."
What Toffu Does:
- Scans your website for best sitelink pages
- Creates text that fits Google's character limits
- Writes descriptions that drive clicks
- Applies sitelinks at the right campaign levels
- Updates automatically when your site changes
- Tests different combinations and uses winners
Real Results
Agencies using automated sitelinks report:
- 25-30% time savings on campaign setup
- Better CTRs from AI-optimized combinations
- Consistent sitelinks across all campaigns
- No more forgotten or outdated sitelinks
The Bigger Picture
Manual sitelinks are just one example of repetitive tasks eating up PPC managers' time. Whether it's negative keywords or budget reallocation, automation is transforming how we work.
The PPC managers who embrace automation for tedious work can focus on strategy, analysis, and creative problem-solving. The ones doing everything manually get left behind.
Getting Started
Track how much time you spend on sitelinks setup. Pick a few campaigns and test automation. Don't automate everything at once.
The goal isn't to automate everything - it's to automate the stuff that doesn't need your brain so you can use your brain on what matters.
Ready to stop manually adding sitelinks? Toffu automates sitelinks creation and optimization so you can focus on strategy instead of setup screens.