Company: Motorcycle Riders Hub
Founder: Simon Hayes
Industry: Motorcycle training and digital education
Team Size: Small distributed team
Product: Motorcycle training app + digital training logbook used by schools across the UK
Overview
For 4 years, Simon ran Meta ads trying to grow Motorcycle Riders Hub. The product was strong. The demand was real. But the marketing results weren’t. Most weeks brought 20–40 free sign-ups — not enough to scale. Ad spend was inconsistent, targeting was broad, and campaigns felt like guesswork.
Then Simon started using Toffu. Within weeks, sign-ups rose to ~500 per week, without raising ad spend. In fact, he spent less.
"Where I've been fumbling around for the last 4 years, Toffu gave me the exact route through. It was a rocket boost." – Simon Hayes, Founder, Motorcycle Riders Hub
The Challenge
- Simon spent 4 years running Meta ads without a clear strategy.
- Campaigns brought in low-quality leads.
- Money went out; results didn’t grow.
- No in-house marketing lead, and agencies were too expensive.
"I've been playing with Facebook for years — a little money in, wasting a lot. I didn't realize how much was wrong in the backend." – Simon Hayes, Founder, Motorcycle Riders Hub
The issue wasn't effort. It was structure.
Why Toffu Made the Difference
Simon had already tried ChatGPT and other AI tools.
They could write.
But they couldn't think.
"The info from Toffu is far more detailed and thorough. It gives strategy, reasoning, and an exact plan. It's like having a marketing team I can't afford." – Simon Hayes, Founder, Motorcycle Riders Hub
Toffu didn't just output text.
It audited systems, restructured campaigns, and challenged business decisions.
"It's like having a thousand marketers sat together debating and then giving me the best option." – Simon Hayes, Founder, Motorcycle Riders Hub
What Changed
1. Meta Account Rebuild
Together with Toffu, Simon:
- Turned off all active ads
- Rebuilt campaign structure
- Refined targeting to match learner intent
- Cleaned conversion tracking
- Rewrote messaging based on real fears and motivations
Outcome:
Sign-ups jumped from 20–40/week → ~500/week.
Ad spend decreased.
"I haven't increased spend. I've decreased it — and it's now hitting the right people." – Simon Hayes, Founder, Motorcycle Riders Hub
2. Google Business Profile Upgrade
Toffu rewrote:
- Services
- Descriptions
- Product listings
This increased clarity and credibility across search touchpoints.
3. Strategic Plan + Exit Path
For the first time, Simon has:
- A structured content direction
- A paid funnel roadmap
- A pricing and retention model
- A long-term growth and exit strategy
"I now know what to do every week, every month — and even how to position the business for exit in a few years." – Simon Hayes, Founder, Motorcycle Riders Hub
The Turning Point: Radical Honesty
Simon told Toffu:
"Hold me to account. Be brutally honest." – Simon Hayes, Founder, Motorcycle Riders Hub
One day Toffu responded: "I can smell bullshit."
Simon laughed — because it was right to push him.
"It challenged my assumptions. That moment shifted everything. It stopped being a tool and started being a teammate." – Simon Hayes, Founder, Motorcycle Riders Hub
Results at a Glance
| Metric | Before Toffu | After Toffu |
|---|---|---|
| Weekly sign-ups | 20–40 | ~500 |
| Ad spend | Increasing | Lower |
| Targeting | Broad, generalized | Focused, learner-specific |
| Strategic plan | None | Clear roadmap + exit strategy |
"This has been a game changer for the business." – Simon Hayes, Founder, Motorcycle Riders Hub
Advice for New Users
"Don't treat Toffu like a toy. Think before you prompt. Tell it your goals. If you want to play, use ChatGPT - if you want to be professional, use Toffu." – Simon Hayes, Founder, Motorcycle Riders Hub
- Build the strategy first.
- Then automate.
What’s Next
- Connect GA4 inside Toffu
- Launch Google Ads with Toffu managing spend and learning loops
About Motorcycle Riders Hub
Motorcycle Riders Hub delivers complete motorcycle training — from CBT to advanced European riding trips — through a structured mobile learning app and digital training logbook used by training schools across the UK.
Learn more:
https://motorcycleridershub.co.uk/