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Rate Limits

Toffu is built to work with your ad accounts the right way. It connects through official, approved access, makes every API call through its own carefully built code, and paces that activity at a steady, platform-friendly rate. Running your accounts through Toffu is safe and reliable, day after day.

Approved Access

Toffu reaches the Google Ads API through a developer token that Google itself reviewed and approved, connected with standard OAuth. It is the same vetted path any approved partner uses, not a workaround.

Toffu's Own Code

Toffu's team wrote and maintains the code behind every API call, tailored to each platform's rules. Your account is not handed to an off-the-shelf agent pointed at the API.

Steady By Design

Toffu paces its calls automatically, enforced in code rather than left to chance. Activity always goes out at a controlled rate that sits comfortably inside what each platform allows:

  • Up to 20 calls every 10 seconds to any one connected service.
  • On Meta, up to 60 calls every 10 seconds across Marketing API, Facebook Graph, and Instagram combined.
  • On Google Ads, a steady rate kept well within Google's own allowance.

This is why Toffu runs smoothly on the same accounts over time.

Generous Room for Your Work

These limits are set far above what normal marketing work needs, so you almost never notice them. A single automated run can analyze a full quarter of data, pull from many connected services, and still have plenty of headroom.

If a large job ever does reach a limit, Toffu completes what it has done and tells you clearly, so you can split the work or ask us to raise it. To lift a limit for genuinely high-volume work, email support@toffu.ai. For higher Google Ads volume, you can also connect your own developer token and run entirely on your own quota.

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