Sign up

AI Visibility Tracking: GEO & AEO with Toffu

What is GEO/AEO?

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are the evolution of SEO for the AI era. Instead of optimizing for Google's search results, you're optimizing for how AI assistants like ChatGPT, Gemini, Perplexity, and Claude talk about your brand.

When someone asks an AI "what's the best project management tool?" or "recommend a CRM for small businesses" - does your brand get mentioned? GEO/AEO is about tracking and improving that visibility.

Why AI Visibility Matters

  • 40%+ of searches are moving to AI-powered answers
  • AI assistants don't show 10 blue links - they recommend 2-3 brands
  • Users trust AI recommendations like they trust a friend's advice
  • If you're not mentioned, you don't exist in that conversation

What You Can Do with Toffu

Toffu connects to Ceyo, a GEO platform that tracks your brand visibility across AI platforms. Here's what you can ask Toffu:

Track Your Visibility

Ask Toffu questions like:

  • "How visible is my brand in ChatGPT this week?"
  • "Show me my AI visibility trend for the last 30 days"
  • "Which AI platform mentions us most - ChatGPT, Gemini, or Perplexity?"

Monitor Specific Prompts

Track what happens when users ask specific questions:

  • "What do AI models say when asked 'best email marketing tool'?"
  • "Show me responses for prompts mentioning our category"
  • "Which prompts are we ranking well on?"

Competitor Analysis

See how you stack up against competitors:

  • "How does our AI visibility compare to [competitor]?"
  • "Which competitors get mentioned more than us?"
  • "What prompts mention our competitors but not us?"

Track Citations

When AI mentions your brand, it often cites sources:

  • "What pages on our site are being cited by AI?"
  • "Show me our top cited content"
  • "Which domains are being cited alongside ours?"

Get Recommendations

Ceyo provides actionable recommendations:

  • "What actions should I take to improve AI visibility?"
  • "Show me pending GEO recommendations"
  • "What content gaps do I have?"

Supported AI Platforms

Toffu tracks your visibility across:

  • ChatGPT (OpenAI)
  • Gemini (Google)
  • Perplexity
  • Claude (Anthropic)
  • And more as they emerge

Getting Started

Option 1: Use Toffu's Tracking

Toffu includes built-in AI visibility tracking. Just ask:

  • "Set up AI visibility tracking for [your-website.com]"
  • "Create a new GEO project for my brand"

Option 2: Connect Your Ceyo Account

If you have an existing Ceyo account:

  1. Go to Toffu Settings → Integrations
  2. Connect your Ceyo workspace
  3. Your projects and data will sync automatically

Key Concepts

Projects

A project represents a brand or website you're tracking. Each project has:

  • Topics: Categories of queries (e.g., "product recommendations", "comparisons")
  • Prompts: Specific questions being tracked (e.g., "best CRM software")
  • Competitors: Other brands you're tracking for comparison

Visibility Score

A 0-100 score indicating how often your brand appears in AI responses for tracked prompts. Higher is better.

Citations

When an AI mentions your brand and links to a source, that's a citation. More citations from authoritative pages = better visibility.

Actions

AI-generated recommendations for improving your visibility, like:

  • "Create content addressing [topic]"
  • "Update [page] to better answer [question]"
  • "Add structured data to [page]"

Example Workflows

Weekly Visibility Check

You: "Give me a summary of our AI visibility this week compared to last week"

Toffu: "Your visibility score increased from 34 to 41 (+20.5%):
- ChatGPT: 45 (up from 38)
- Perplexity: 52 (up from 44)
- Gemini: 28 (down from 31)

Top performing prompts:
1. 'best marketing automation tool' - mentioned in 4/5 responses
2. 'email marketing software comparison' - mentioned in 3/5 responses

Competitors: HubSpot leads at 67, you're #3 behind Mailchimp (48)"

Content Gap Analysis

You: "What prompts mention our competitors but not us?"

Toffu: "Found 12 prompts where competitors appear but you don't:
1. 'affordable CRM for startups' - Zoho, Freshsales mentioned
2. 'CRM with best mobile app' - Salesforce, Pipedrive mentioned
3. 'easiest CRM to learn' - HubSpot, Monday mentioned
..."

Track a New Keyword

You: "Start tracking the prompt 'best AI writing assistant' in our GEO project"

Toffu: "Added prompt to your Content Tools topic. First results will appear within 24 hours. I'll track responses from ChatGPT, Gemini, Perplexity, and Claude."

Best Practices

  1. Track questions, not keywords: AI responds to natural questions, not keyword strings
  2. Monitor competitors: Your visibility is relative to who else gets mentioned
  3. Check citations: High-quality cited content improves AI trust in your brand
  4. Act on recommendations: Ceyo's AI-generated actions are based on visibility gaps
  5. Be patient: AI visibility changes slowly - track trends over weeks, not days

Limitations

  • AI responses vary by user, context, and time - visibility is probabilistic
  • Some AI platforms update their knowledge less frequently than others
  • Visibility tracking shows correlation, not causation - many factors affect AI responses

Powered by Ceyo - the GEO platform for AI visibility tracking