Integrations - Your Unified Marketing Stack

Toffu mascot with glasses juggling various platform icons representing multi-platform management and integrations

Connect everything, automate everything! Toffu integrates with your favorite marketing tools to create a seamless workflow that saves time and eliminates manual data entry.

What are Integrations?

Integrations connect Toffu to your existing marketing technology stack, enabling:

Data synchronization - Automatic data flow between platforms
Campaign automation - Execute campaigns across multiple tools
Unified reporting - Consolidated metrics from all channels
Workflow streamlining - Eliminate manual copy/paste tasks
Real-time updates - Keep all systems in sync automatically

Available Marketing Integrations

Social Media Platforms

LinkedIn - Professional networking and B2B lead generation

Find leads and extract prospect information
Share content on company pages
Manage professional networking
Track engagement metrics

Twitter/X - Real-time engagement and brand monitoring

Find hot topics and trending conversations
Share content on company pages
Monitor mentions and hashtags
Track competitor activity

Reddit - Community engagement and content discovery

Find hot topics and trending discussions
Share relevant content with communities
Monitor brand mentions across subreddits
Engage with target audiences

Facebook (Coming Soon) - Community building and advertising

Publish posts directly to your Facebook pages
Monitor page insights and engagement
Coordinate ad campaigns
Manage business pages

Instagram (Coming Soon) - Visual storytelling and brand building

Publish posts and stories to business accounts
Track hashtag performance
Monitor brand mentions
Analyze audience insights

Content Management Systems

WordPress - Blog content publishing

Publish content to WordPress blogs
SEO optimization and content management
Custom authentication support
Performance tracking

Shopify - E-commerce content management

Publish content to store blogs
Product data synchronization
Inventory-based marketing
Customer behavior analysis

Webflow - Website content management

Publish content to Webflow sites
Landing page creation and management
SEO optimization
Performance tracking

HubSpot - Comprehensive marketing platform

Publish content to HubSpot blogs
Lead management and scoring
Contact synchronization
Campaign attribution tracking

Analytics & Advertising

Google Analytics - Website traffic and conversion tracking

Track campaign performance
Monitor user behavior
Set up goal tracking
Generate automated reports

Google Search Console - SEO performance monitoring

Analyze search performance data
Track search rankings
Monitor click-through rates
Identify technical SEO issues

Google Ads - Search and display advertising

Campaign creation and management
Keyword research and planning
Ad performance optimization
Budget management and allocation

Meta Ads - Facebook and Instagram advertising

Campaign management across Facebook and Instagram
Ad performance optimization
Audience targeting and insights
Budget allocation and bidding

Ahrefs (Coming Soon) - Advanced SEO analysis

Comprehensive keyword research
Backlink monitoring and analysis
Competitor SEO analysis
Content gap identification
Requires paid Ahrefs account

Communication & Collaboration

Gmail - Email campaign management

Draft and send emails directly
Create email templates
Track email performance
Automate follow-up sequences

Slack - Team notifications and collaboration

Receive campaign notifications
Share reports with team channels
Collaborate on marketing projects
Get real-time performance alerts

Design & Creative Tools

Canva (Coming Soon) - Design automation and brand consistency

Create and manage marketing designs
Access brand templates and assets
Automate content creation
Maintain brand consistency across campaigns

Storage & Document Management

Google Drive - File storage and management

Create and store marketing files
Organize campaign assets
Share documents with team members
Requires paid Google Workspace account

Setting Up Your First Integration

1. Choose Your Core Tools

Start with the platforms you use most frequently:

Primary communication (Gmail, Slack)
Main social platform (LinkedIn, Twitter/X)
Analytics platform (Google Analytics)
Content management (WordPress, Webflow, HubSpot)

2. Connect Your Accounts

Navigate to Integrations in your Toffu sidebar:

Select the platform you want to connect
Click "Connect" and authorize Toffu access
Configure permission levels and data sharing
Test the connection with a sample action

3. Configure Data Sync

Set up automatic data synchronization:

Choose which data to sync (contacts, campaigns, metrics)
Set sync frequency (real-time, hourly, daily)
Configure field mapping between platforms
Enable bidirectional sync where needed

4. Test Your Integration

Verify everything works correctly:

Send a test email or post
Check data appears in connected platforms
Confirm automation triggers work
Monitor for any sync errors

Popular Integration Workflows

The Complete Marketing Stack

Perfect for comprehensive campaign management:

Core Stack:

Gmail (email campaigns)
LinkedIn (social outreach)
Google Analytics (performance tracking)
WordPress (content publishing)
Slack (team collaboration)

Workflow:

Generate campaign content in Toffu
Publish to WordPress and distribute across LinkedIn
Send follow-up emails through Gmail
Track performance in Google Analytics
Share insights via Slack notifications

The Lead Generation Machine

Ideal for B2B sales and marketing:

Core Stack:

LinkedIn (prospect identification)
Gmail (outreach campaigns)
Google Analytics (behavior tracking)
HubSpot (CRM management)

Workflow:

Find prospects on LinkedIn
Generate personalized outreach emails
Send campaigns through Gmail
Track engagement in Google Analytics
Sync qualified leads to HubSpot

The Content Marketing Engine

Built for content creators and publishers:

Core Stack:

WordPress (content publishing)
Twitter/LinkedIn (content promotion)
Google Analytics (performance tracking)
Google Search Console (SEO monitoring)

Workflow:

Generate content ideas and outlines
Publish to WordPress automatically
Promote across social platforms
Track performance and SEO impact
Optimize based on analytics data

Advanced Integration Features

🔄 Smart Automation

Intelligent automation based on data triggers:

Auto-post to social when blog publishes
Send email when prospect visits pricing page
Create CRM task when engagement threshold met
Update customer score based on activity

Unified Reporting

Consolidated metrics across all platforms:

Single dashboard for all marketing metrics
Cross-platform attribution and ROI
Unified customer journey tracking
Comprehensive campaign performance reports

🔐 Enterprise Security

Secure connections for business-critical data:

OAuth 2.0 authentication for all connections
Encrypted data transmission and storage
Role-based access controls
Audit logs for all integration activity

Integration Best Practices

Do's

Start small with 2-3 core integrations
Test thoroughly before automating workflows
Map data fields consistently across platforms
Monitor sync status regularly for errors
Document workflows for team knowledge

❌ Don'ts

Don't connect everything at once
Don't ignore permission settings - be selective
Don't skip testing before going live
Don't forget about data limits and API quotas
Don't neglect security review and compliance

Optimization Tips

Batch operations to reduce API calls
Schedule sync during low-traffic hours
Use webhooks for real-time updates when possible
Implement error handling and retry logic
Regular maintenance to keep connections healthy

Managing Multiple Integrations

Integration Dashboard

Monitor all your connections from one place:

Connection status and health monitoring
Data sync activity and error logs
Usage statistics and API quota tracking
Performance metrics and optimization suggestions

Maintenance Schedule

Keep integrations running smoothly:

Daily Checks:

Verify critical integrations are active
Review error logs for any issues
Monitor data sync completion
Check automation execution status

Weekly Reviews:

Analyze integration performance metrics
Review and resolve any sync conflicts
Update authentication tokens if needed
Optimize workflows based on usage patterns

Monthly Audits:

Review integration permissions and access
Evaluate new integration opportunities
Update data mapping and field configurations
Assess ROI and value of each integration

Troubleshooting Common Issues

🔌 Connection Problems

Symptoms: Integration shows as disconnected or unauthorized Solutions:

Refresh authentication tokens
Check platform permission settings
Verify API endpoints are accessible
Review integration configuration

Data Sync Issues

Symptoms: Data not appearing in connected platforms Solutions:

Check field mapping configuration
Verify data format compatibility
Review sync frequency settings
Monitor for API rate limiting

Performance Issues

Symptoms: Slow sync times or timeouts Solutions:

Optimize batch sizes for large datasets
Schedule sync during off-peak hours
Implement incremental sync for large volumes
Consider API quota limits and usage

Security Concerns

Symptoms: Unauthorized access or data exposure Solutions:

Review and update permission scopes
Rotate authentication credentials
Audit access logs for unusual activity
Implement additional security controls

Security and Compliance

🔒 Data Protection

Your integration data is secured through:

Encryption: All data encrypted in transit and at rest
Access Controls: Role-based permissions and authentication
Audit Trails: Complete logs of all integration activity
Compliance: GDPR, CCPA, and SOC 2 compliance

Permission Management

Control what data Toffu can access:

Granular Permissions: Choose specific data types and actions
Read vs Write Access: Separate permissions for different operations
Temporary Access: Time-limited connections for specific campaigns
Revoke Anytime: Instantly disconnect integrations when needed

Compliance Features

Meet regulatory requirements:

Data Residency: Control where your data is stored
Retention Policies: Automated data deletion schedules
Consent Management: Track and manage user permissions
Export Capabilities: Download your data anytime

Getting Started with Integrations

Ready to connect your marketing stack?

Week 1: Core Connections

Connect your most important tools:

Primary email platform (Gmail)
Main social media platform (LinkedIn/Twitter)
Analytics tool (Google Analytics)
Content management system (WordPress/Webflow/HubSpot)

Week 2: Automation Setup

Configure basic automation workflows:

Auto-publish content across platforms
Set up performance tracking
Enable team notifications
Connect advertising platforms

Week 3: Advanced Features

Implement sophisticated integrations:

Cross-platform attribution
Unified reporting dashboards
Advanced automation triggers
SEO monitoring and optimization

Week 4: Optimization

Refine and optimize your setup:

Monitor performance metrics
Optimize sync schedules
Resolve any data conflicts
Plan additional integrations

Future Integration Roadmap

Toffu is constantly adding new integrations:

Coming Soon

Facebook - Social media publishing and page management
Instagram - Visual content marketing and stories
Canva - Design automation and brand consistency
Ahrefs - Advanced SEO analysis and keyword research

Requested by Community

TikTok - Video content and advertising
YouTube - Video publishing and analytics
Pinterest - Visual content marketing
Discord - Community engagement

Need Help with Integrations?

Get support for connecting your marketing tools:

Setup assistance: Schedule an integration consultation
Technical support: Email support@toffu.ai
Feature requests: Share ideas in Toffu Friends Slack
Troubleshooting: Access our integration help center

Ready to connect your entire marketing stack? Start with your first integration today!