Pricing & Plans Guide
Understanding Toffu's pricing helps you choose the right plan and get maximum value from your marketing workflows.
Toffu uses a credit-based system combined with subscription plans that provide both daily and monthly credits. This guide explains how it works and helps you pick the perfect plan.
How Toffu Pricing Works
Credit-Based Usage Model
Every plan includes:
- 100 free daily credits (resets every day)
- Monthly credit allowance (varies by plan)
- Unlimited basic features like chat, Knowledge, and Library
Credits are consumed when Toffu:
- Accesses external tools and data sources
- Processes and analyzes data
- Creates documents and assets
- Performs multi-step workflows
Credits are NOT consumed for:
- Viewing your Library or Knowledge
- Reading existing documents
- Failed requests or server errors
Daily + Monthly Credit System
This hybrid approach gives you flexibility:
Daily Credits (100 free for everyone):
- Perfect for very small tasks and experimentation
- Resets every 24 hours
Monthly Credits (plan-dependent):
- For professional, production-grade workflows
- Use for in-depth reports, campaign analysis, strategic planning, etc.
Available Plans
Free Plan - $0/month
Perfect for: Trying Toffu, very light usage
What you get:
- 100 daily credits (3,000+ monthly value)
- 0 additional monthly credits
- All core features (Library, Knowledge, Memory)
- Basic web scraping and data enrichment
- 10 messages per day limit
Best for: Testing workflows, learning Toffu, occasional use
Pro Plan - $20/month
Perfect for: Solo marketers, small teams, regular workflows
What you get:
- 100 daily credits (same as Free)
- 1,000 additional monthly credits
- Export documents and reports
- Email finder integration
- Your own Google Drive integration
- Enhanced web scraping with proxy support
- Scheduled tasks automation
- Unlimited messages and active days
Best for: Content creators, consultants, small marketing teams
Business Plan - $50/month
Perfect for: Growing businesses, marketing teams, heavy usage
What you get:
- 100 daily credits (same as Free)
- 2,600 additional monthly credits
- Everything from Pro plan
- Priority email support
- Enhanced data enrichment
- Advanced workflow capabilities
Best for: Marketing teams, agencies with multiple clients, high-volume users
Scale Plan - $200/month
Perfect for: Large teams, agencies, enterprise workflows
What you get:
- 100 daily credits (same as Free)
- 12,000 additional monthly credits
- Everything from Business plan
- Priority support
- Advanced integrations
Best for: Large marketing teams, agencies, enterprise-level usage
Enterprise Plan - Custom Pricing
Perfect for: Large organizations, compliance requirements, custom needs
What you get:
- Custom credit allowances
- SOC2 compliance
- Role-based access control (RBAC)
- Single Sign-On (SSO)
- Audit logs
- Dedicated support
- Zero data retention options
Best for: Enterprises, highly regulated industries, custom requirements
Choosing the Right Plan
By Use Case
Content Creators & Solo Marketers:
- Start with Pro Plan ($20/month)
- 1,100+ total monthly credits covers most content workflows
- Export capabilities for client deliverables
Small Marketing Teams:
- Business Plan ($50/month) for 2-4 team members
- 2,700+ monthly credits for comprehensive campaigns
- Enhanced data enrichment for better insights
Agencies & Large Teams:
- Scale Plan ($200/month) for heavy usage
- 12,100+ monthly credits for multiple clients
- Consider Agency Plan for multi-client management
Enterprise Organizations:
- Enterprise Plan for compliance and security
- Custom credit limits based on team size
- Advanced security and audit features
By Monthly Credit Needs
Light Usage (1,000-2,000 credits/month):
- Competitor monitoring
- Social media content ideas
- Basic performance analysis
- Recommendation: Pro Plan
Medium Usage (2,000-5,000 credits/month):
- Weekly comprehensive reports
- Multi-platform campaign analysis
- Regular lead generation workflows
- Recommendation: Business Plan
Heavy Usage (5,000+ credits/month):
- Daily automated workflows
- Large-scale data analysis
- Multiple concurrent projects
- Recommendation: Scale or Enterprise Plan
Maximizing Value from Your Plan
Use Daily Credits First
- Daily credits reset every 24 hours, so use them regularly
- Save monthly credits for larger projects
- Build workflows that fit within daily credit limits
Leverage Free Features
- Knowledge base doesn't consume credits
- Library storage is unlimited
- Memory tracking helps reduce context rebuilding
Optimize Workflow Efficiency
- Combine related tasks to reduce credit consumption
- Use specific, focused requests rather than broad exploration
- Reference existing assets to build on previous work
Schedule Recurring Tasks
- Pro+ plans include scheduled tasks
- Automate daily/weekly monitoring
- Same credit cost but hands-off execution
Special Plans
Agency Plan
For marketing agencies managing multiple clients:
- Consolidated billing across clients
- Data siloing between client accounts
- White-label reporting capabilities
- Custom client management features
Contact: agency@toffu.ai
Enterprise Plan
For large organizations with specific requirements:
- Custom credit allowances
- Enhanced security and compliance
- Role-based access control
- Single Sign-On integration
- Dedicated support team
Contact: enterprise@toffu.ai
Billing & Payment
Payment Methods
- All major credit cards accepted
- Secure processing through Stripe
- Monthly billing cycle
- Automatic renewal (cancel anytime)
Plan Changes
- Upgrade/downgrade anytime
- Changes take effect immediately
- Pro-rated billing adjustments
- Credit balances transfer between plans
Money-Back Guarantee
- 7-day full refund on new subscriptions
- No questions asked if not satisfied
- Contact support@toffu.ai within 7 days
Understanding Credit Consumption
Low Credit Tasks (1-5 credits)
- Simple data retrieval
- Basic web searches
- Short content generation
- Quick analysis tasks
Medium Credit Tasks (10-100 credits)
- Comprehensive reports
- Multi-platform data analysis
- Complex document creation
- Competitor research workflows
High Credit Tasks (100+ credits)
- Large-scale data processing
- Multi-step campaign analysis
- Extensive market research
- Complex automation workflows
Frequently Asked Questions
Do unused credits roll over?
- Daily credits: Reset every 24 hours (use them or lose them)
- Monthly credits: Roll over until your billing cycle ends
- Annual plans: Credits reset annually
What happens if I run out of credits?
- You can continue using basic features
- Workflow execution pauses until next credit reset
- Upgrade plans take effect immediately
Can I buy additional credits?
- Monthly plan credits are included in subscription
- Enterprise plans can include custom credit packages
- Contact support for high-volume needs
Do failed requests consume credits?
- No, server errors and technical failures don't cost credits
- Only successful workflow completions consume credits
- Request quality doesn't affect credit consumption
Getting Started
- Start with Free Plan - Test Toffu with 100 daily credits
- Identify your usage patterns - Track credit consumption for 1-2 weeks
- Choose appropriate plan - Based on monthly credit needs
- Optimize workflows - Use Credits Optimization Guide
- Scale as needed - Upgrade when you consistently hit limits
Need Help Choosing?
Contact our team:
- General questions: support@toffu.ai
- Agency plans: agency@toffu.ai
- Enterprise solutions: enterprise@toffu.ai
Or explore pricing interactively: View detailed pricing
Remember: With 100 daily credits and generous monthly allowances, Toffu delivers exceptional value compared to traditional marketing services. A comprehensive analysis that costs thousands from an agency can be completed for credits which is a fraction of the cost.