Sign up

Competitor Analysis

Your competitors are doing some things right. Let's figure out what and do it better.

How Toffu helps with competitor research

Social media monitoring

  • Track competitors' LinkedIn, Twitter, Facebook posts
  • Analyze what content gets the most engagement
  • Monitor their posting frequency and timing

Content analysis

  • Review blog posts and website copy
  • Find gaps in their content strategy
  • Identify topics they're not covering

Campaign tracking

  • Monitor their ad copy and landing pages
  • Track their promotional strategies
  • See what offers they're promoting

Quick competitor wins

1. Content gap analysis

Analyze [competitor name]'s blog and find 10 topics they haven't covered that we should

Find opportunities they're missing.

2. Social media audit

Review [competitor name]'s LinkedIn posts from the last month and suggest 5 better approaches

Learn from their hits and misses.

3. Ad copy research

Find [competitor name]'s Facebook ads and write better versions targeting the same audience

Improve on their messaging.

What to analyze

Content strategy

  • What topics do they cover most?
  • What's their content format mix (blog, video, social)?
  • How often do they publish?
  • What gets the most engagement?

Social media presence

  • Which platforms are they active on?
  • What's their posting schedule?
  • How do they engage with followers?
  • What content performs best?

Website and messaging

  • What's their value proposition?
  • How do they position themselves?
  • What's their pricing strategy?
  • What tools and integrations do they offer?

Marketing campaigns

  • What ads are they running?
  • What email campaigns are they sending?
  • What events are they sponsoring?
  • What partnerships do they have?

Competitor research tools

Free tools

  • Google Alerts for mentions and news
  • LinkedIn and Twitter for social monitoring
  • SimilarWeb for traffic estimates
  • Facebook Ad Library for ad research

Paid tools that work with Toffu

  • SEMrush for SEO and content analysis
  • Ahrefs for backlink and keyword research
  • BuzzSumo for content performance tracking
  • SpyFu for ad copy research

Types of competitors to track

Direct competitors

Companies selling similar products to the same audience. Track them closely - they're your biggest threat and best teachers.

Indirect competitors

Companies solving the same problem differently. They might pivot into your space or inspire new approaches.

Aspirational competitors

Bigger companies you want to be like someday. Learn from their strategies and positioning.

Adjacent competitors

Companies in related fields your customers might also buy from. Good for partnership opportunities.

What to do with competitive intelligence

Content opportunities

  • Cover topics they're ignoring
  • Take a different angle on popular topics
  • Create better versions of their successful content
  • Fill gaps in their content funnel

Marketing tactics

  • Try their successful ad formats with your messaging
  • Test their posting schedules and frequency
  • Use their keyword targets with better content
  • Improve on their landing page designs

Product positioning

  • Highlight features they don't have
  • Position against their weaknesses
  • Target audiences they're neglecting
  • Price strategically relative to their offerings

Common analysis mistakes

Obsessing over one competitor: Track 3-5, not just your biggest rival.

Copying everything: Learn from them, don't copy them. Your audience and brand are different.

Only looking at successes: Their failures teach you what to avoid.

Forgetting indirect competitors: Sometimes the biggest threat comes from outside your industry.

Not tracking consistently: One-time analysis doesn't help. Monitor regularly.

Setting up competitor monitoring

Weekly tracking

  • Social media post performance
  • New blog content published
  • Ad campaigns running
  • Pricing or feature changes

Monthly deep dives

  • Content theme analysis
  • Social media engagement trends
  • Website and messaging updates
  • New partnerships or integrations

Quarterly reviews

  • Market positioning shifts
  • Major campaign launches
  • Product feature updates
  • Customer review sentiment

Sample analysis prompts

Compare our pricing page to [competitor 1] and [competitor 2] and suggest improvements

Analyze the last 20 LinkedIn posts from [competitor] and identify their content strategy

Research [competitor]'s recent product launches and suggest how we can differentiate

Find [competitor]'s email newsletter strategy and write a better subject line approach

Turning insights into action

  1. Weekly competitive review - What did competitors do this week?
  2. Content calendar updates - Add topics based on competitor gaps
  3. Campaign improvements - Test messaging inspired by competitor research
  4. Product feedback - Share competitive intelligence with product team
  5. Sales enablement - Arm sales team with competitive differentiators

Staying ethical

Do research, don't spy: Use publicly available information only.

Focus on learning, not copying: Be inspired, not derivative.

Respect their IP: Don't steal content, images, or proprietary information.

Compete fairly: Use insights to improve your offering, not to harm theirs.

Next steps

  1. List your top 5 competitors - Mix of direct, indirect, and aspirational
  2. Set up monitoring - Google Alerts, social follows, newsletter subscriptions
  3. Create a tracking system - Spreadsheet or tool to log insights
  4. Schedule regular reviews - Weekly quick checks, monthly deep dives
  5. Share insights with team - Make sure competitive intelligence gets used

The goal isn't to beat competitors at their own game. It's to learn from their playbook and create your own winning strategy.