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Content Marketing with Toffu

Toffu executes complete content marketing workflows by accessing your analytics data, researching across platforms, and creating assets that integrate with your existing systems.

What Toffu can do for content

Google Analytics + Content Optimization

  • Analyze your actual website traffic and top-performing content
  • Research why specific pages perform well or poorly
  • Create data-driven content strategies based on real performance metrics
  • Generate content calendars targeting your highest-value keywords

Social Media + Competitive Intelligence

  • Monitor competitor content across LinkedIn, Twitter, and their blogs
  • Analyze engagement patterns and identify content gaps
  • Create platform-specific content strategies based on competitive research
  • Set up automated content performance tracking

SEO + Content Research Workflows

  • Use Google Search Console to identify keyword opportunities
  • Research competitor rankings and content strategies
  • Create SEO-optimized content targeting specific search queries
  • Build content calendars based on actual search data

Quick workflows to try

1. Data-Driven Blog Strategy

Access my Google Analytics to identify top-performing blog posts from the last 6 months, research why they perform well, analyze competitor content on those topics, and create a Google Doc with 20 new blog post ideas targeting similar high-value keywords with better angles than competitors

This requires Google Analytics access + competitive research + content creation.

2. Social Media Competitive Intelligence

Monitor my top 3 competitors' LinkedIn activity for the past month, analyze their most engaging posts, identify content themes they're missing, research trending topics in our industry on Reddit and Twitter, and create a 3-month social media strategy in Google Sheets with specific post ideas and timing

This uses multi-platform monitoring + analysis + strategic planning.

3. SEO Content Optimization Workflow

Use Google Search Console to find my top 20 keywords, analyze competitor content ranking for those keywords, identify content gaps and opportunities, research related topics trending on social media, and create a content calendar in Google Sheets with SEO-optimized topics targeting ranking opportunities

This integrates GSC data + competitor analysis + trend research.

Using Toffu's features for content marketing

Library for content asset management

All blog posts, content calendars, competitive analysis reports, and social media strategies that Toffu creates are stored with direct links to Google Workspace for immediate use.

Knowledge for brand consistency

Upload your brand guidelines, voice docs, successful content examples, and target audience research. Toffu applies this context across all content workflows.

Memory for content optimization

Toffu learns which content topics and formats perform best for your audience and applies these insights to improve future content creation.

Scheduled Tasks for content automation

Set up recurring workflows like weekly competitor content analysis, monthly SEO opportunity research, or daily social media content generation.

Integrations for real-time execution

Connect Google Analytics, Search Console, social platforms, and publishing tools so Toffu can access real data and create actionable content.

Sample multi-step workflows you can request

Analyze my Google Analytics to identify pages with high traffic but low conversion rates, research competitor content on those topics, identify why their content converts better, and create optimized versions of my underperforming content with specific conversion improvements

Monitor trending topics in my industry across Reddit, Twitter, and LinkedIn this week, analyze which competitors are covering these trends, identify gaps in their coverage, and create a content series in Google Docs that provides better insights than existing coverage

Use my Google Search Console data to find keywords where I rank 11-20, research the top 10 competitors for those keywords, analyze their content strategies, and create a content optimization plan in Google Sheets targeting first-page rankings

Set up automated weekly monitoring of my competitors' blog content, analyze their topics and performance, identify content opportunities they're missing, and create a competitive content strategy with specific topics that could outperform their content

Why these workflows require Toffu

Real analytics access: ChatGPT can't access your Google Analytics or Search Console data Cross-platform research: ChatGPT can't monitor competitor activity across multiple platforms simultaneously Asset creation: ChatGPT can't create Google Docs and Sheets you can actually edit and use Automated monitoring: ChatGPT can't set up ongoing content monitoring and optimization processes

Advanced content workflows

Multi-Platform Content Series

Research trending topics in my industry across Reddit, LinkedIn, and Twitter, analyze my Google Analytics to identify related high-performing content, create a comprehensive content series covering the trend better than existing coverage, and develop a multi-platform distribution strategy in Google Sheets

Competitive Content Domination

Analyze my top 5 competitors' blog content from the past 6 months, identify their most successful topics using social media engagement data, research gaps in their coverage, and create a content strategy in Google Docs designed to outrank and outperform their best content

SEO Content Acceleration

Use Google Search Console to identify my fastest-growing keywords, research competitor content ranking for related terms, analyze social media trends around those topics, and create a content calendar in Google Sheets targeting rapid ranking improvements

Measuring workflow success

  • Content performance improvement based on real analytics data
  • Time saved on research and competitive analysis (typically 15-25 hours per workflow)
  • SEO ranking improvements from data-driven content strategies
  • Social media engagement increases from competitive intelligence

Next steps

  1. Connect Google Analytics and Search Console - Required for data-driven content workflows
  2. Try a competitive content analysis - Start with monitoring 3 competitors across platforms
  3. Upload brand guidelines to Knowledge - Ensure consistent voice across all content
  4. Set up automated monitoring - Use Scheduled Tasks for ongoing competitive intelligence
  5. Scale successful content workflows - Identify what drives results and automate it

The key is using Toffu's integrations to access real data and create content strategies based on actual performance metrics rather than assumptions.