Memory - Your AI Assistant's Learning System
Toffu's Memory system stores important context and learnings from your conversations, ensuring your AI marketing assistant gets smarter and more helpful over time.
What is Memory?
Memory is Toffu's simple learning system that remembers key information from your conversations. Unlike static Knowledge documents that you upload, Memory automatically captures and stores:
- Your preferences - Communication style, priorities, and working patterns
- Business context - Your company details, goals, and challenges
- Past decisions - What worked, what didn't, and lessons learned
- Project details - Ongoing campaigns, deadlines, and important context
- Useful insights - Key takeaways from your marketing activities
Think of Memory as your AI assistant's notepad - it remembers important details so you don't have to repeat yourself.
How Memory Works
Automatic Learning
Toffu automatically stores useful information as you chat:
- Key business details you mention
- Marketing strategies that work for you
- Preferences about tools, channels, and approaches
- Important deadlines and project context
- Lessons learned from past campaigns
Context Checking
Before responding, Toffu checks Memory for relevant information:
- Previous discussions on similar topics
- Your stated preferences and constraints
- Past decisions and their outcomes
- Ongoing projects and priorities
Continuous Improvement
Memory helps Toffu provide better assistance over time:
- More personalized recommendations
- Consistent advice aligned with your goals
- Avoiding repeated questions
- Building on past conversations
What Memory Stores
Business Context
- Company size, industry, and target audience
- Marketing goals and key challenges
- Budget constraints and resource limitations
- Team structure and responsibilities
Preferences & Style
- Communication preferences (formal vs casual)
- Preferred marketing channels and tactics
- Risk tolerance and decision-making style
- Working patterns and deadlines
Past Learnings
- Campaign results and performance insights
- What marketing approaches work for your business
- Common obstacles and how you've overcome them
- Successful strategies worth repeating
Project Details
- Current campaigns and their status
- Upcoming deadlines and milestones
- Key stakeholders and approval processes
- Resource allocations and constraints
Memory vs. Knowledge
| Aspect | Knowledge | Memory |
|---|---|---|
| Source | Documents you upload | Conversations with Toffu |
| Content | Static reference materials | Dynamic learning and context |
| Update | Manual file uploads | Automatic during conversations |
| Purpose | Provide background information | Personalize assistance over time |
When Each is Used
Knowledge for:
- Brand guidelines and company information
- Marketing research and competitive data
- Process documentation and templates
- Reference materials and resources
Memory for:
- Your personal preferences and working style
- Past conversation context
- Lessons learned from your marketing activities
- Ongoing project status and details
How Memory Improves Your Experience
Personalized Assistance
- Recommendations tailored to your business
- Suggestions that match your preferences
- Advice consistent with your goals
- Communication in your preferred style
Efficient Conversations
- No need to repeat basic information
- Builds on previous discussions
- Remembers your context and constraints
- Avoids suggesting things you've already tried
Better Recommendations
- Suggestions based on what's worked before
- Advice that considers your specific situation
- Strategies aligned with your resources
- Tactics appropriate for your audience
Privacy and Control
What's Stored
Memory only stores information that's relevant for improving your experience:
- Business context you share
- Preferences you express
- Learnings from successful strategies
- Project details for ongoing work
What's Not Stored
Memory doesn't store:
- Sensitive personal information
- Confidential business data
- Information you mark as private
- Details unrelated to marketing assistance
Your Control
You can:
- Ask what's stored in your Memory
- Request corrections to stored information
- Have specific items removed
- Control what gets remembered
Memory Best Practices
Share Context Early
Help Memory learn by providing:
- Your business goals and challenges
- Marketing preferences and constraints
- Past experiences and lessons learned
- Current projects and priorities
Be Specific About Preferences
Let Toffu know:
- Communication styles you prefer
- Marketing approaches you favor
- Tools and platforms you use
- Budget and resource constraints
Provide Feedback
Help Memory improve by:
- Confirming when suggestions are helpful
- Explaining when recommendations miss the mark
- Sharing results from implemented strategies
- Updating context when situations change
Getting Started with Memory
Memory works automatically, but you can help it learn faster:
First Conversations
- Share your business context and goals
- Explain your marketing challenges
- Describe your preferred working style
- Mention any important constraints
Ongoing Use
- Provide feedback on suggestions
- Share results from implemented strategies
- Update context when priorities change
- Ask questions that help Toffu understand your needs
Regular Check-ins
- Review what Memory has learned
- Correct any misunderstandings
- Update changed preferences or goals
- Add new context as your business evolves
Need Help with Memory?
Memory works automatically, but if you have questions:
- Ask Toffu what it remembers about your business
- Request corrections if something seems wrong
- Share feedback on how Memory could be more helpful
- Join Toffu Friends Slack for support
Ready to let Toffu learn about your business and provide better marketing assistance? Start conversations naturally - Memory will learn as you go!