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Proactive Mode - Your AI Marketing Teammate

Toffu mascot with a megaphone and calendar, representing proactive daily suggestions

Proactive Mode transforms Toffu from a reactive tool into an eager marketing teammate who constantly analyzes your data, monitors industry trends, and sends you highly personalized suggestions every workday.

What is Proactive Mode?

Proactive Mode is Toffu's intelligent suggestion system that runs automatically every workday. Instead of waiting for you to ask for help, Toffu actively:

  • Analyzes your business data from connected integrations
  • Monitors industry trends via Google News, Reddit, and other sources
  • Reviews your past conversations and successful strategies
  • Generates 3 personalized suggestions based on what's happening right now
  • Sends daily emails with actionable next steps

Think of it as having a dedicated marketing teammate who never sleeps, constantly researching opportunities, and always ready with timely suggestions.

How Proactive Mode Works

Daily Analysis Process

Every workday morning, Proactive Mode automatically:

  1. Reviews your business context from Memory and Knowledge
  2. Checks connected integrations for recent performance data
  3. Monitors current events via Google News, Reddit, and industry sources
  4. Analyzes your past conversations to understand your goals and preferences
  5. Generates 3 personalized suggestions based on real-time data
  6. Sends a daily email with actionable recommendations

What Makes Suggestions "Highly Personal"

Proactive Mode doesn't send generic marketing advice. Every suggestion is tailored to:

  • Your specific business - Industry, size, goals, and challenges
  • Your marketing history - What's worked before and what hasn't
  • Your current context - Active campaigns, recent performance, and priorities
  • Real-time opportunities - Current events, trends, and market conditions
  • Your working style - Communication preferences and decision-making patterns

The Data Sources Proactive Mode Uses

Your Business Data

  • Performance metrics from Google Analytics, Google Ads, and other connected tools
  • Campaign results and historical performance data
  • Content performance and engagement metrics
  • Lead generation and conversion data

Industry Intelligence

  • Google News for industry trends and breaking news
  • Reddit discussions for community sentiment and emerging topics
  • Social media trends and viral content opportunities
  • Competitor activities and market movements

Your Personal Context

  • Memory system - Past conversations, preferences, and learnings
  • Knowledge base - Uploaded documents, brand guidelines, and research
  • Recent activity - What you've been working on and discussing
  • Success patterns - What strategies have worked for your business

Types of Suggestions You'll Receive

Campaign Optimization Opportunities

  • "Your Google Ads campaign for 'SaaS tools' has a 15% higher CTR on mobile. Consider increasing mobile bid adjustments by 20%."
  • "Your competitor just launched a new product. Here's how to adjust your messaging to highlight your unique advantages."

Content Marketing Ideas

  • "Reddit discussions about 'marketing automation' increased 40% this week. Here are 3 content ideas to capitalize on this trend."
  • "Your blog post about 'Google Analytics' is trending. Consider creating a follow-up piece on 'GA4 migration tips'."

Strategic Recommendations

  • "Your Q4 campaign performance suggests your audience responds better to case studies. Here's how to restructure your Q1 content strategy."
  • "Industry news shows increased interest in 'AI marketing tools.' Consider updating your positioning to highlight your AI capabilities."

Tactical Actions

  • "Your LinkedIn engagement dropped 25% this week. Here are 3 specific posts to boost engagement based on your top-performing content."
  • "Your competitor just posted about a new feature. Here's how to respond and position your solution as superior."

Why Proactive Mode is Different

Beyond Generic Marketing Advice

Most marketing tools send generic tips like "post more on social media" or "optimize your Google Ads." Proactive Mode analyzes YOUR specific data to suggest actions that make sense for YOUR business.

Real-Time Relevance

Suggestions aren't based on outdated best practices. They're generated from current data, recent trends, and what's happening in your industry right now.

Learning from Your Success

Proactive Mode studies what works for your business specifically. It doesn't suggest generic tactics - it recommends strategies based on your proven success patterns.

Contextual Understanding

Every suggestion considers your current campaigns, recent performance, business goals, and working style. It's like having a teammate who knows your business inside and out.

Setting Up Proactive Mode

Prerequisites

To get the most value from Proactive Mode, ensure you have:

  1. Connected integrations - Google Analytics, Google Ads, LinkedIn, etc.
  2. Active Memory - Let Toffu learn about your business through conversations
  3. Uploaded Knowledge - Brand guidelines, competitor research, market data
  4. Recent activity - The more you use Toffu, the better Proactive Mode becomes

Activation

Proactive Mode can be enabled through AI Settings. Once enabled, it will start sending daily suggestions when you have sufficient data and context. You'll receive an email notification when it's ready to begin.

Customization

You can customize Proactive Mode by:

  • Adjusting suggestion frequency - Daily, every other day, or weekly
  • Setting focus areas - Campaign optimization, content marketing, competitive intelligence
  • Defining success metrics - What outcomes matter most to your business
  • Specifying constraints - Budget limits, resource availability, approval processes

Credits and Costs

Free Daily Suggestions

Proactive Mode suggestions are completely free and don't consume any credits. This includes:

  • Daily analysis of your data and industry trends
  • Suggestion generation based on your business context
  • Email delivery of personalized recommendations

What Costs Credits

Only follow-up actions consume credits:

  • Implementing suggestions - If you ask Toffu to execute a suggested campaign change
  • Asking questions - If you reply to a suggestion email with follow-up questions
  • Requesting details - If you want more information about a specific suggestion

Example: If Proactive Mode suggests "Increase your Google Ads budget by 20%," that suggestion is free. But if you ask Toffu to actually make that budget change, that action will consume credits.

Privacy and Data Security

What Data is Used

Proactive Mode only uses data that's already available to Toffu through your connected integrations and conversations. It doesn't access any new data sources.

Data Protection

All data used for Proactive Mode suggestions is:

  • Encrypted in transit and at rest
  • Accessible only to you and your team
  • Never shared with third parties
  • Deletable upon request

Your Control

You can:

  • Disable Proactive Mode at any time through AI Settings
  • Review what data is being used for suggestions
  • Customize data sources and analysis parameters
  • Request data deletion if needed

Maximizing Proactive Mode Value

Provide Rich Context

Help Proactive Mode understand your business by:

  • Sharing your goals and current challenges
  • Discussing your strategies and what's working
  • Uploading relevant documents to Knowledge
  • Giving feedback on suggestions

Connect Key Integrations

The more data sources Proactive Mode can access, the better its suggestions:

  • Google Analytics for traffic and conversion data
  • Google Ads for campaign performance
  • LinkedIn for social media insights
  • Email marketing tools for engagement data
  • CRM systems for lead and customer data

Regular Engagement

Proactive Mode learns from your interactions:

  • Respond to suggestions with feedback
  • Share results from implemented recommendations
  • Discuss your priorities and changing goals
  • Ask follow-up questions about suggestions

Common Proactive Mode Scenarios

Monday Morning Strategy

"Good morning! I noticed your competitor launched a new product over the weekend. Here are 3 ways to respond and maintain your competitive advantage..."

Mid-Week Optimization

"Your Google Ads campaign for 'marketing automation' is performing 30% better than expected. Here's how to scale this success across other campaigns..."

End-of-Week Opportunities

"Reddit discussions about 'AI marketing' are trending. Your audience is actively discussing this topic. Here are 3 content ideas to join the conversation..."

Crisis Response

"Industry news shows a major shift in [your industry]. Here's how to adjust your messaging and campaigns to address this change..."

Measuring Proactive Mode Success

Key Metrics

Track the impact of Proactive Mode suggestions:

  • Implementation rate - How many suggestions you act on
  • Performance improvement - Results from implemented suggestions
  • Time saved - Hours saved on research and analysis
  • Opportunity capture - New opportunities discovered and acted upon

Success Stories

Users report:

  • 40% faster campaign optimization decisions
  • 60% more relevant content ideas
  • 25% improvement in campaign performance
  • 3-5 hours saved weekly on research and analysis

Troubleshooting Proactive Mode

No Suggestions Received

If you're not receiving suggestions:

  • Check Proactive Mode is enabled - Go to AI Settings to verify it's turned on
  • Check email settings - Ensure Toffu emails aren't going to spam
  • Verify integrations - Make sure key tools are connected
  • Review Memory - Ensure Toffu has learned about your business
  • Check activity - Proactive Mode needs recent conversations to work

Suggestions Seem Generic

If suggestions don't feel personalized:

  • Share more context about your business and goals
  • Upload relevant documents to Knowledge
  • Have more conversations with Toffu about your strategies
  • Provide feedback on suggestions to help Proactive Mode learn

Too Many or Too Few Suggestions

Customize Proactive Mode settings:

  • Adjust frequency in AI Settings
  • Set focus areas to narrow down suggestion types
  • Define success metrics to improve relevance

Need Help with Proactive Mode?

Proactive Mode works automatically, but if you have questions:

  • Check your email for Proactive Mode activation notifications
  • Review your integrations to ensure data sources are connected
  • Share feedback on suggestions to help improve personalization
  • Join Toffu Friends Slack for community support

Ready to have an AI marketing teammate who never sleeps and always has your back? Proactive Mode transforms Toffu from a tool you use into a teammate you rely on.