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Google Business Profile Management

Google Business Profile is where local customers find your clients. Managing it manually doesn't scale. Toffu automates the repetitive work so you can focus on strategy.

Each client gets their own Toffu account. Set up scheduled tasks once, and monitoring runs automatically. You get email digests with draft responses ready to approve.

What Toffu handles

  • Reviews: Daily digests with draft responses in the client's brand voice
  • Posts: Scheduled recurring content (weekly tips, monthly highlights)
  • Reports: Automated monthly performance summaries
  • Audits: Scheduled checks for outdated information

Managing reviews

Automated review monitoring

Schedule a daily task at 8am (weekdays only): Check Google Business Profile for new reviews from the last 24 hours. For each review, draft a response using our brand voice: warm, friendly, and professional. Always send the digest even if there are no new reviews.

Negative review alerts

Schedule a daily task at 9am (weekdays only): Check Google Business Profile for any 1 or 2 star reviews from the last 24 hours. If any exist, send an urgent email alert with the full review text and a draft response. Don't send anything if there are no negative reviews.

Batch responses

Draft responses for all positive Google Business Profile reviews from this week. Use a warm, appreciative tone that matches our friendly brand.

Escalation

Flag this Google Business Profile 1-star review for client approval before responding

Creating posts

Scheduled recurring posts

Schedule a weekly task on Tuesday at 10am: Create a Google Business Profile post with a tip-of-the-week about dental health. Use a helpful, educational tone. Include a Book button. Send the draft via email for approval before posting.

Schedule a monthly task on the 15th: Create a Google Business Profile post highlighting a recent positive review. Use a warm, appreciative tone.

One-time posts

Create a Google Business Profile post about holiday hours. Keep the tone warm and appreciative.

Create a Google Business Profile post about our new gluten-free menu with an Order Now button. Use a casual, fun voice.

Multi-location posts

Create a Google Business Profile winter promotion post for all 3 locations. Use a professional but friendly tone.

Call-to-action options

  • Book: Service businesses with appointments
  • Order: Restaurants, retail
  • Learn More: Lead generation
  • Call: High-intent local services

Answering customer questions

Include Q&A monitoring in your review digests:

Schedule a daily task at 8am (weekdays only): Check Google Business Profile for new reviews AND new questions from the last 24 hours. For reviews, draft responses. For questions, draft accurate answers. Always send even if empty.

Seed profiles with common questions before customers ask: parking, payment methods, appointment policies, service area.

Performance reports

Automated monthly reports

Schedule a monthly task on the 1st at 9am: Generate a Google Business Profile performance report comparing this month to last month. Include impressions, engagement metrics (calls, directions, website clicks), and review summary. Send even if metrics are flat.

On-demand metrics

Show Google Business Profile insights for the last month

Compare Google Business Profile performance this month to last month

Keeping information current

Update contact details

Update the Google Business Profile phone number to 555-123-4567

Manage hours

Update Google Business Profile Friday hours to 9am-3pm for summer schedule

Set Google Business Profile holiday hours for Thanksgiving week

Profile audit

Schedule a monthly task on the 15th: Audit the Google Business Profile for incomplete information, outdated photos, or unanswered questions. List issues by priority.

Multi-location clients

Show Google Business Profile reviews for the downtown location

Update Google Business Profile hours for all 5 locations to holiday schedule

Compare Google Business Profile performance across all locations - which is underperforming?

Getting started

For each client account:

  1. Connect Google Business Profile through Integrations
  2. Audit current state: Check completeness, pending reviews, stale content
  3. Clear the backlog: Respond to all pending reviews and questions
  4. Document brand voice: Define tone, personality, talking points
  5. Set up scheduled tasks:
    • Daily review/question digest
    • Negative review alerts (separate, urgent)
    • Weekly content posts
    • Monthly performance report
    • Monthly profile audit
  6. Test the automation: Verify digests arrive as expected

Once scheduled tasks are running, your daily work shifts from monitoring to reviewing drafts and approving posts.