Social Media Marketing

Social media isn't about going viral. It's about building relationships with potential customers where they already spend time.

How Toffu helps with social media

Content creation

• Generate platform-specific posts that fit each channel's style
• Adapt one message for LinkedIn, Twitter, Facebook, Instagram
• Create engaging captions and hashtag strategies

Posting schedules

• Plan content calendars months in advance
• Schedule posts for optimal engagement times
• Maintain consistent presence across platforms

Community management

• Draft responses to comments and messages
• Create content that starts conversations
• Monitor brand mentions and respond appropriately

Quick social media wins

1. Week of LinkedIn content

Create 5 LinkedIn posts about marketing automation with different angles and formats

Get a week of professional content ready to go.

2. Twitter thread series

Turn this blog post about lead generation into a 10-tweet thread

Extend your content's reach with thread-friendly formats.

3. Instagram Stories sequence

Create 5 Instagram story slides explaining our product benefits visually

Engage visual audiences with story content.

Platform-specific strategies

LinkedIn (B2B networking)

What works: Industry insights, personal stories, company updates, thought leadership Post types: Text posts with insights, document carousels, videos, polls Best practices: Be professional but personal, engage in comments, share others' content

Twitter (Real-time conversations)

What works: Quick takes, industry news, threads, behind-the-scenes Post types: Short-form thoughts, threads, retweets with commentary, live-tweeting Best practices: Join trending conversations, reply to others, be timely

Facebook (Community building)

What works: Longer-form content, community posts, events, video content Post types: Text updates, images, videos, event promotions, polls Best practices: Build groups, engage authentically, use Facebook Live

Instagram (Visual storytelling)

What works: Behind-the-scenes, team content, product demos, visual quotes Post types: Photos, Stories, Reels, IGTV, carousel posts Best practices: Consistent visual style, Stories for engagement, use hashtags strategically

Content that gets engagement

Educational content

• How-to tutorials and tips
• Industry insights and trends
• Tools and resource recommendations
• Common mistake warnings

Behind-the-scenes content

• Team member spotlights
• Office culture and events
• Product development process
• Day-in-the-life content

Interactive content

• Polls and questions
• User-generated content campaigns
• Contests and giveaways
• Live Q&A sessions

Social proof

• Customer success stories
• Case studies and testimonials
• Awards and recognition
• Press mentions and features

Building your social media presence

Phase 1: Foundation (Month 1-2)

• Complete all profiles with consistent branding
• Create content pillars and posting schedule
• Start posting consistently on 1-2 platforms
• Engage with others in your industry

Phase 2: Growth (Month 3-6)

• Expand to additional platforms
• Create more interactive content
• Build relationships with industry influencers
• Start measuring and optimizing performance

Phase 3: Scale (Month 6+)

• Launch paid social campaigns
• Create more video and visual content
• Build community around your brand
• Leverage user-generated content

Social media metrics that matter

Engagement metrics

• Likes, comments, shares, saves
• Engagement rate (engagement/followers)
• Click-through rate to website
• Profile visits and follows

Reach metrics

• Impressions and reach
• Hashtag performance
• Mention and tag tracking
• Follower growth rate

Business metrics

• Website traffic from social
• Lead generation from social
• Sales influenced by social media
• Cost per social media conversion

Common social media mistakes

Being too promotional: Following the 80/20 rule - 80% value, 20% promotion.

Posting inconsistently: Better to post 3 times a week consistently than 10 times one week and nothing the next.

Ignoring comments: Social media is social. Respond to comments and engage with your audience.

Using the same content everywhere: Each platform has its own culture and format preferences.

Not measuring performance: Post blindly without tracking what works and what doesn't.

Sample social media prompts

Create a LinkedIn post about the importance of customer feedback with a personal story

Write 5 Twitter posts about common marketing mistakes with actionable tips

Generate Instagram captions for our team's work-from-home setups

Create a Facebook post announcing our new feature with customer benefits focus

Tools that integrate with Toffu

• Buffer/Hootsuite: For scheduling posts across platforms
• Canva: For creating visual content and graphics
• Loom: For creating quick video content
• Later: For Instagram scheduling and visual planning
• Sprout Social: For comprehensive social media management

Building a content system

Content pillars (themes to rotate)

1. Educational: Tips, tutorials, how-tos
2. Behind-the-scenes: Team, culture, process
3. Industry news: Trends, commentary, insights
4. Customer focus: Stories, testimonials, case studies

Content formats to mix

• Text posts with insights
• Images with quotes or tips
• Videos (tutorials, behind-the-scenes)
• Polls and interactive content
• User-generated content
• Live videos and Stories

Posting cadence

• LinkedIn: 3-5 times per week
• Twitter: 1-3 times per day
• Facebook: 3-5 times per week
• Instagram: 1 post + 3-5 Stories per day

Next steps

1. Pick your primary platform - Start with one and do it well
2. Define your content pillars - What themes will you cover?
3. Create your first month of content - Batch create to stay consistent
4. Set up analytics tracking - Know what's working from day one
5. Engage authentically - Comment, share, and build relationships

Social media success comes from consistency and authenticity, not from chasing the algorithm. Focus on providing value to your audience, and the followers will come.