Marketing PlaybooksThat Drive Results
Step-by-step guides crafted by marketing experts. Let Toffu execute proven strategies across SEO, PPC, social media, content, and more to grow your business.
SEO
10 playbooks
PPC
6 playbooks
Social Media
5 playbooks
Analytics & Reports
7 playbooks
Content Marketing
11 playbooks
CRO
6 playbooks
Outreach
2 playbooks
SEO
Search engine optimization and keyword strategies
Looking to dominate search rankings? Our SEO playbooks help you:
- Find striking distance keywords
- Optimize low CTR pages
- Identify content cannibalization
- Monitor content indexing
- Conduct keyword research
- Revive lost backlinks
Academy Connection: Learn more about SEO automation best practices and scheduled SEO tasks.
Analyze Top Performing Queries
By ToffuTrack Blog → Signup Conversions
By ToffuCreate Comparison Blog Post
By Or ArbelCreate Content Gap Analysis
By ToffuIdentify Content Cannibalization
By ToffuKeyword Research
By Alex KimMonitor Content Indexing
By ToffuOptimize Low CTR Pages
By ToffuRevive Lost Backlinks
By ToffuStriking Distance Keywords
By ToffuPPC
Paid advertising campaigns and optimization
Maximize your paid advertising ROI with playbooks that:
- Create Google Ads campaigns
- Optimize Google Ads performance
- Build remarketing audiences from GA4
- Set up LinkedIn Ads
- Monitor competitor Google Ads weekly
- Optimize Meta Ads campaigns
Academy Connection: Learn more about campaign optimization workflows and how Toffu integrates with ad platforms.
Analytics & Reports
Data analysis and performance reporting
Content Marketing
Content creation and marketing strategies
Create content that converts with playbooks designed to:
- Write comparison blog posts
- Conduct content gap analysis
- Hijack trending topics
- Optimize messaging and positioning
- Build persona-specific landing pages
- Analyze blog to signup conversions
Academy Connection: Learn more about content marketing workflows and social media automation.
Analyze Channel ROI
By ToffuTrack Blog → Signup Conversions
By ToffuCreate Comparison Blog Post
By Or ArbelCreate Content Gap Analysis
By ToffuDetect Conversion Drops
By ToffuTrend Hijacking
By ToffuIdentify Content Cannibalization
By ToffuMessaging Optimization
By ToffuMonitor Content Indexing
By ToffuOptimize Low CTR Pages
By ToffuRetention Cohort Analysis
By ToffuCRO
Conversion rate optimization
Turn data into decisions with playbooks that help you:
- Analyze channel ROI
- Generate daily ad performance reports
- Conduct traffic analysis
- Run retention cohort analysis
- Detect conversion drops
- Audit website design best practices
Academy Connection: Learn more about analytics integration and workflow automation fundamentals.
Outreach
Lead generation and relationship building
Scale your outreach with AI-powered playbooks:
- Find decision makers on LinkedIn
- Identify influencers in your niche
- Analyze competitor Twitter strategy
Academy Connection: Learn more about lead generation workflows and social listening automation.
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Social Media
Social media marketing and engagement strategies
Twitter Analysis
Find Decision Makers
Find Influencers
Trend Hijacking
LinkedIn Ads