PLAYBOOK

Optimize Low CTR Pages

By Toffu
Toffu
seocontentimpressionsopportunitiesgoogle search console
PLAYBOOK CONTENT
  1. Access Google Search Console Performance report and filter for queries with impressions but zero clicks
  2. Analyze the intent of each query
  3. Create a report that will show for each query:
    • The query
    • The intent
    • The current meta title and description
    • The suggested meta title and description