PLAYBOOK

Build Remarketing Audiences from GA4

By Toffu
Toffu
ga4audiencesremarketinggoogle ads
PLAYBOOK CONTENT
  1. In GA4, create audience segments for:
    • Users who visited pricing but didn’t convert
    • Users who engaged with blog >2 min but didn’t sign up
    • Returning users with >3 sessions but no purchase
  2. Sync these audiences with Google Ads
  3. Build remarketing campaigns targeting these segments with tailored ads
  4. Track campaign CTR and conversion performance
  5. Optimize creatives and bidding based on results