PLAYBOOK

Detect Conversion Drops

By Toffu
Toffu
ga4monitoringconversionsalerts
PLAYBOOK CONTENT
  1. Pull daily conversions from GA4 for key events (signups, demo bookings, purchases)
  2. Compare last 7 days vs previous 7 days
  3. If drop >20%, trigger alert in Slack with affected channel/page breakdown
  4. Investigate:
    • Traffic source shifts (organic vs paid)
    • Technical issues (broken forms, tracking outages)
    • Seasonal patterns
  5. Recommend corrective actions (fix tracking, update Ads, re-optimize top landing pages)