PLAYBOOK

GA4 Conversion Event Audit

By Toffu
Toffu
ga4analyticsconversions
PLAYBOOK CONTENT
  1. List all key events currently configured in GA4
  2. Map each event to a stage in your funnel (awareness, activation, conversion, retention)
  3. Identify missing events for funnel stages with no coverage
  4. Flag duplicate or misspelled event names
  5. Output a gap analysis with recommended events to add, exported to Google Sheets