PLAYBOOK

A/B Test Results Report

By Toffu
Toffu
analyticsposthogconversionsab testing
PLAYBOOK CONTENT
  1. List all active and recently completed A/B tests from PostHog feature flags
  2. Pull conversion rates for each variant and the control group
  3. Calculate relative lift and flag tests with statistical significance
  4. Identify tests ready to call: ship the winner or kill the experiment
  5. Export the summary to Google Sheets with a recommended action for each test