PLAYBOOK

Website Change Impact Report

By Toffu
Toffu
croanalyticsreportingconversions
PLAYBOOK CONTENT
  1. Pull GA4 session, conversion, and bounce rate data for this week vs. last week
  2. Identify pages with the largest swings in conversion rate (positive or negative)
  3. Check GSC for ranking changes on those pages in the same period
  4. Cross-reference with any known site changes (deploys, copy edits, layout changes)
  5. Summarize the findings: what moved, by how much, and the likely cause