PLAYBOOK

Analyze Channel ROI

By Toffu
Toffu
ga4attributionmarketingroi
PLAYBOOK CONTENT
  1. Use GA4 Acquisition > Traffic acquisition report to pull sessions, conversions, revenue per channel
  2. Match Paid traffic with spend data from Google Ads/Meta Ads
  3. Calculate CPA (cost per acquisition) and ROAS per channel
  4. Highlight best/worst performing channels by profitability
  5. Recommend budget reallocations toward highest-ROI sources