PLAYBOOK

Retention Cohort Analysis

By Toffu
Toffu
ga4retentioncohortsltv
PLAYBOOK CONTENT
  1. Build cohorts in GA4 based on signup date
  2. Track retention % across weeks/months
  3. Compare retention by acquisition channel
  4. Identify channels bringing highest-LTV users
  5. Recommend scaling campaigns that deliver stickier customers