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Plus500 · Fintech · Publicly traded
SEO localization across 13 markets, in hours instead of days
Plus500 runs every article through Toffu before translation, so the keywords carry their search weight in every market.
Lior S., SEO Team, Plus500
13
markets, each optimized on its own search data
90%
faster localization: 3-4 days down to 2-3 hours
20-30%
less total SEO and content time
01
The challenge
Write in English, send for manual translation, publish everywhere. Each market took 3-4 days to localize, keywords did not match local search behavior, and few native speakers were there to catch mistakes. Experiments with ChatGPT and Claude stayed slow and inconsistent.
Somewhere along the translation, the meaning got lost. SEO terms that worked in English didn't carry over to Spanish, Danish, or German.
02
Optimize first, then translate
Toffu is connected to Google Search Console, Analytics and Keyword Planner. Every article goes through it before translation: keyword volumes per market, differences in search intent between languages, and the phrasing that carries SEO weight in each country.
We run every article through Toffu before translation. It tells us which terms to use, which keywords have search volume, and what phrasing matters in each country.
03
Market by market
The same question returns different answers per market, tuned to local competition and search trends.
If I ask about Germany, I get German data. If I ask about Holland, I get Dutch data. It finds me different results depending on the competition and the search trends there.
04
A permanent step in the process
The SEO team and the content writers use Toffu daily, inside Google Sheets where the team already works. It remembers the brand and prior conversations, and it takes a Hebrew prompt and returns English or any other language.
Every article I get, I run through Toffu. I tell it: act as an SEO expert, check the tags, the text, the demand in the market, the competition. Make this article better.
With Toffu, localization that used to take days now takes hours. For SEO teams managing multiple markets, it’s a game changer.
Lior S., SEO Team, Plus500
