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Armato · Performance marketing
30% CTR on a Toffu-built campaign, against 3% by hand
Two parallel Google Ads campaigns, one built by Toffu in minutes. Toffu replaced the scripts and homegrown tools behind 15+ accounts.
Zion Karsenti, PPC lead, Armato
30%
CTR on a Toffu-built campaign, against 3% on a parallel manual one
30
single-keyword ad groups run at once in one test campaign
15+
Google Ads accounts, in multiple currencies
01
From scripts to scale
Google Ads App Scripts for daily automations, a self-built API service for keyword planning, a custom chat interface to control it all. It worked, and it was not sustainable. Running 30 single-keyword ad groups in one test campaign was out of reach by hand.
I used to joke that I was a script kiddie. I could hack things together, but that's not my business. My dad used to say: 'Give the flour to the baker.'
02
Why Toffu
Keyword planning built in, automation with no maintenance, campaign setup in chat. Even on Taboola, where integrations are clunky, a campaign Toffu built with the company logo as the image outperformed expectations.
Toffu saved me a suite of tools I had to maintain myself. Now I just talk to it, and campaigns are live in minutes.
03
Results
One Google Ads campaign built with Toffu hit a 30% CTR, against 3% on a parallel campaign managed by hand. Thirty single-keyword ad groups run at once on small budgets. Time that went into code now goes into strategy.
Toffu doesn't decide the strategy. I do. But it executes fast, clean, and at scale.
04
The bigger picture
Toffu is the execution engine behind the experiments. The largest accounts have not moved over yet, and the next test is PPC for construction clients in Los Angeles, where a lead is worth hundreds of dollars.
The real power of AI for media buyers is saving us from the Sisyphean grind. The more granular you get, the better results you'll achieve. Toffu lets me go deeper without the manual pain.
Now I just talk to it, and campaigns are live in minutes.
Zion Karsenti, PPC lead, Armato
