Plus500Fintech · Publicly traded
Scaled SEO across 13 markets
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HiBob · HR tech
100s of ad creatives, audited in hours
One prompt mapped every ad across Meta, Google, YouTube and LinkedIn by region, segment, persona and funnel stage.
Sagih, Sr. Director of Performance Creative & Innovation Projects, HiBob
4
ad platforms mapped from one prompt
3
deliverables: spreadsheet, insights doc, deck
0
API keys, scripts or engineering handoffs
01
The ask
Marketing leadership wanted a full audit of every creative asset in use, broken down by region, segment, persona and funnel stage, ahead of a CMO-level presentation. Four platforms, three segments, three personas, three funnel stages. The matrix is enormous.
I was asked to map everything. By region, by segment, by persona, by funnel stage. To understand where the gaps are so we can prioritize.
02
The folder problem
Google Drive, Figma, LinkedIn and the ad libraries. Different naming conventions per platform, inconsistent structures, no way to tell what was active and what was outdated. Pulling campaign managers off their work at the end of a quarter was not an option.
I went through the folders, Google Drive, and Figma. I checked LinkedIn and the ad libraries, but I couldn't make sense of it.
03
One prompt
Toffu was already connected to every ad account. Sagih described the breakdown he needed, and Toffu read the ad and campaign names across platforms and inferred segment, persona and funnel stage for each.
My Meta library, my LinkedIn library, Google ads, all the campaigns and creative I've ever run, Toffu is already connected to all of it.
04
A source of truth
The output was a structured spreadsheet with color-coded coverage. Each follow-up request added a tab instead of breaking the sheet. What the performance team already knew matched.
Every time I asked for something new, it opened a separate tab with additional columns. It didn't break anything. It was incredibly easy to work with.
05
What the audit surfaced
Decision-makers were under-targeted. Bottom-of-funnel creative, case studies and testimonials in particular, had gaps. Toffu added a Google Doc of strategic insights, a deck with gap-analysis charts and a proposed naming convention for future campaigns.
It built me the Excel, the Google Doc with insights, the presentation with charts by color and region. The initial outputs were already at a very high level. I used all of it.
06
Why not ChatGPT
Sagih uses ChatGPT at work. The difference here was the connections: no API keys, no scripts, no engineering handoff. The audit is now something he plans to run regularly.
In Claude, Gemini, or ChatGPT, the moment I need an API key, an integration, or any kind of connection, you've lost me. I'll just close the window and never come back.
This saved me dozens, if not hundreds, of person-hours.
Sagih, Sr. Director of Performance Creative & Innovation Projects, HiBob
