PLAYBOOK
Budget Change Guardian
google adschange historybudgetalertsspend protection
PLAYBOOK CONTENT
Monitor all budget changes across my Google Ads account and alert me when anything unexpected happens.
- Check my Google Ads change history for any budget changes in the last 24 hours
- For each budget change, extract:
- Which campaign was affected
- Old budget vs new budget (exact dollar amounts)
- Who made the change
- How it was made (manually, via API, via automated rule, or auto-applied by Google)
- Alert me in Slack if any of these conditions are met:
- Budget increased by more than 20% in a single change
- Budget was changed by someone outside my approved list of users
- Budget was changed automatically by Google without my approval
- Multiple budget changes happened on the same campaign within 24 hours
- Total daily budget across all campaigns exceeds my monthly target divided by days remaining
- Include in the alert: campaign name, old budget, new budget, who changed it, and how it was made
- Schedule to run every 6 hours