PLAYBOOK

Ad Copy Brand Consistency Check

Toffu
google adsad copybrandingauditquality
PLAYBOOK CONTENT

Audit all my ad copy to make sure brand names, product names, and key messaging are consistent across every ad.

  1. Ask me for my brand guidelines:
    • Correct brand name spelling and capitalization
    • Product names and how they should appear
    • Taglines or phrases that must be used exactly
    • Terms or phrases we should never use
  2. Pull all active ads from my Google Ads account
  3. Check every headline and description against my guidelines:
    • Brand name misspelled or wrong capitalization
    • Product names inconsistent across ads
    • Outdated taglines or discontinued product references
    • Competitor names mentioned where they should not be
    • Pricing or offers that may be outdated
  4. Create a Google Sheet flagging every inconsistency with:
    • The ad location (campaign, ad group, ad ID)
    • What was found vs what it should be
    • Suggested correction
  5. Schedule a monthly check