PLAYBOOK

Landing Page and Ad Mismatch Detector

By Toffu
Toffu
google adslanding pagesquality scoread relevanceaudit
PLAYBOOK CONTENT

Find ads where the headline promises one thing but the landing page delivers something else.

  1. Pull all active ads from my Google Ads account with their final URLs
  2. For each ad, visit the landing page and compare:
    • Does the landing page headline match the ad headline?
    • Does the offer mentioned in the ad appear on the landing page?
    • Is the CTA in the ad consistent with the CTA on the page?
    • Does the landing page actually load (check for 404s, redirects, slow pages)?
  3. Flag mismatches:
    • Ad mentions a specific price or discount but the landing page does not
    • Ad promotes a specific product but the landing page is a generic homepage
    • Ad says "Free Trial" but the landing page asks for payment
    • Landing page is broken, redirects to a different page, or loads too slowly
  4. Create a Google Sheet with:
    • Ad details (campaign, ad group, headline, description, URL)
    • What the ad promises vs what the landing page shows
    • Mismatch severity (high, medium, low)
    • Suggested fix
  5. Schedule a monthly check