Ad Headline A/B Test Report

Analyze which ad headlines and descriptions are winning across all my campaigns and which should be retired.

1. Pull all active ads from my Google Ads account with per-ad performance data (impressions, clicks, CTR, conversions, cost)
2. For each ad group that has multiple ads running, compare their performance head-to-head:
   • Which headlines are driving the highest CTR?
   • Which descriptions are driving the most conversions?
   • Which ads have enough data to make a confident call (statistically significant)?
   • Which ads are still too new to judge?
3. Identify clear winners and losers:
   • Ads with significantly lower CTR or conversion rate than the best ad in their group
   • Ads that have been running for 30+ days with no conversions
   • Top-performing ads that should be used as templates for other campaigns
4. Build a Google Sheet with:
   • Ad group, ad headlines, ad descriptions, key metrics
   • Winner/loser/too early designation for each ad
   • Recommended action (keep, pause, iterate)
   • Winning patterns (what do the best ads have in common?)
5. Email me the report with a summary of how much I could save by pausing the losers
6. Schedule a bi-weekly review