Weekly Account Change Digest

Comprehensive weekly summary of everything that changed in my Google Ads account, who changed it, and how.

1. Pull all changes from my Google Ads account from the past 7 days
2. Group changes by how they were made:
   • Manual changes (someone in the Google Ads UI or mobile app)
   • API changes (third-party tools or scripts)
   • Auto-applied by Google (recommendation subscriptions)
   • Automated rules
3. Group changes by category:
   • Budget and bid changes (with old and new values)
   • Keyword additions and removals (count and top examples)
   • Ad copy and creative changes
   • Audience and targeting modifications
   • Campaign structure changes (new campaigns, paused campaigns)
4. Highlight the top 5 most impactful changes based on spend affected
5. Flag anything unusual:
   • Changes made outside business hours
   • Changes by unrecognized users
   • Unusually high volume of changes on a single campaign
6. Build the digest in a Google Sheet and email it to me with subject "Google Ads Weekly Change Digest - [DATE]"
7. Schedule weekly execution every Monday morning