PLAYBOOK

GTM Tag Health Audit

By Toffu
Toffu
analyticsgoogle tag managerreporting
PLAYBOOK CONTENT
  1. List all tags and triggers in your GTM container
  2. Flag tags that are paused, have no trigger, or fire on all pages unexpectedly
  3. Identify duplicate tags tracking the same event
  4. Check for tags without corresponding GA4 events or conversion actions
  5. Output a prioritized list of fixes to a Google Sheet