Toffu for Muse
Muse for ads,
SEO and GEO.
- Connect Muse to Google Ads, Meta Ads, GA4, Search Console, Shopify and more
- Analyze and manage ads and SEO from a Muse chat
- Ask Toffu to watch your campaigns on a schedule
How to connect Muse to your ads and SEO tools
Connect
30 secondsPaste this into Muse. One message connects Muse to every tool you connected in Toffu. Approve the sign-in link it sends back.
Add my Toffu AI connector: https://mcp.toffu.ai/mcp - Setup: standard MCP over HTTP with OAuth. Send me the sign-in link and I will approve it. - Skill: save one so every question about ads, SEO or marketing goes through Toffu's send_message tool first. Reuse the session_id that send_message returns for follow-ups in the same conversation. Once you are in, tell me one thing in my accounts I should fix today.
No Toffu account yet? Create one free and connect your ad accounts first.
Ask
Live dataOnce connected, Muse pulls live data from every account. Start with questions like these:
Which search terms wasted money this month?
Checked Google Ads for the last 30 days. 14 search terms spent $1,240 with zero conversions, mostly job and DIY queries. Want me to add them as negatives?
via Toffu · Google Ads, GA4
Also try
- Which Meta creatives are fatiguing?
- What should I fix first in Search Console?
- Compare Google vs Meta CPA for the last 14 days.
One connection powers every tool a marketer uses
- Google Ads
- Meta Ads
- Google Analytics
- Search Console
- Shopify
- TikTok Ads
- ChatGPT Ads
- Microsoft Ads
- LinkedIn Ads
- HubSpot
- Slack
- Webflow
- WordPress
- Google Drive
What to ask Muse once it is connected
Google Ads
“Find search terms with over $50 spend and zero conversions in the last 30 days and group them into negative keyword themes.”
Meta Ads
“Which Meta ads have falling CTR and rising frequency this week? Suggest three replacement angles from what competitors run in the Ad Library.”
SEO
“Show Search Console queries where we rank 5 to 15 with over 500 impressions, and which page to improve for each.”
GEO
“Which important pages are not indexed, and how much traffic came from ChatGPT, Perplexity and Gemini last month?”
Muse for Google Ads, Meta Ads, SEO and GEO
One Muse chat covers paid ads, organic search and AI search. Here is what it does on each platform once Toffu is connected.
Muse for Google Ads
Muse reads your Google Ads account through Toffu: campaigns, ad groups, keywords, search terms, bids, budgets and conversions. Ask in plain words and it answers with numbers from the live account.
- Find search terms that spend without converting
- Suggest and add negative keywords after you approve
- Check budget pacing and impression share
- Compare CPA and ROAS by campaign or device
Muse for Meta Ads
Muse pulls Facebook and Instagram ad data: spend, CTR, frequency, CPA and ROAS by campaign, ad set and creative. It can also look up competitor ads in the Meta Ad Library.
- Spot creatives with falling CTR and rising frequency
- Rank ad sets by cost per purchase
- Pull competitor ads from the Ad Library
- Pause ads or change budgets after you approve
Muse for SEO
Muse works on Search Console, GA4 and Ahrefs data. It finds pages close to page one, pages that lost clicks, and pages Google has not indexed.
- List queries ranking 5 to 15 with high impressions
- Find pages that lost clicks month over month
- Check which pages are indexed
- Draft title and meta description fixes
Muse for GEO (AI search)
GEO is generative engine optimization: getting your brand cited in answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. Muse tracks AI referral traffic in GA4 and shows which pages AI engines send visitors to.
- Measure traffic from ChatGPT, Perplexity and Gemini
- Find which landing pages AI engines send visitors to
- Compare AI referral traffic month over month
- List pages to rewrite with direct answers
Muse for Shopify and ecommerce
Muse joins Shopify orders with ad spend, so you see revenue per channel instead of what each ad platform reports on its own.
- Blended ROAS and MER across Google and Meta
- Best-selling products by ad channel
- Daily sales and ad spend summary
- Products with traffic but no sales
Muse for TikTok, LinkedIn, Microsoft and ChatGPT Ads
The same connection covers every other ad network you run. Ask one question and Muse compares results across all of them.
- Cross-channel spend and CPA in one table
- TikTok creative performance
- LinkedIn Ads cost per lead by audience
- Microsoft Ads search terms and negatives
Muse for SMEs, ecommerce brands and agencies
Built for small teams that run ads and SEO without a dedicated analyst.
- SMEs and small businesses
- No full-time marketer? Toffu checks your Google Ads, Meta Ads and Search Console on a schedule and tells you in plain words what to fix. Approve changes right in the chat.
- Ecommerce brands
- Connect Shopify with Google and Meta. Muse reports sales by channel, finds products that sell and flags ads that spend without orders.
- In-house marketers
- Skip the weekly export to spreadsheets. Muse pulls the numbers from every platform, writes the summary and answers follow-up questions.
- Agencies and freelancers
- Connect every client account once in Toffu. Ask Muse for any client report, audit or change without logging in to each ad account.
Muse on its own vs Muse with Toffu
| Capability | Muse on its own | Muse with Toffu |
|---|---|---|
| Reads your Google Ads and Meta Ads data | No | Yes, live |
| Reads GA4 and Search Console | No | Yes, live |
| Makes changes in ad accounts | No | Yes, with your approval by default |
| Tracks AI search (GEO) traffic | No | Yes |
| Runs scheduled reports and monitoring | No | Yes |
| Works on web, mobile and WhatsApp | Yes | Yes |
| Cost | Free | Free to connect, plans from $100/month |
Muse for ads and SEO: FAQ
Can I use Meta Muse for Google Ads?+
Yes. Muse has no built-in Google Ads connection, but once you connect it through Toffu it reads your campaigns, keywords, search terms and conversions, and can add negatives or change budgets after you approve each change.
Can Muse manage Meta Ads (Facebook and Instagram ads)?+
Yes. Through Toffu, Muse reads spend, CTR, frequency, CPA and ROAS for every campaign, ad set and creative, finds fatiguing ads, and pauses ads or edits budgets when you approve.
Can Muse do SEO?+
Yes. Connected to Search Console, GA4 or Ahrefs, Muse finds queries close to page one, pages that lost clicks and pages that are not indexed, and drafts title and meta description fixes.
What is GEO and can Muse help with it?+
GEO (generative engine optimization) means getting your brand cited in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. Muse measures AI referral traffic in GA4, shows which pages AI engines send visitors to, and lists pages to rewrite.
Is Muse good for SMEs and small businesses?+
Yes. Small business owners usually run ads themselves without a marketer. Muse answers in plain words and works on mobile and WhatsApp, and Toffu can watch the accounts on a schedule and send you the one thing to fix.
How do I connect Muse to my ad accounts?+
Create a free Toffu account and connect Google Ads, Meta Ads, GA4, Search Console or Shopify. Then paste the setup prompt from this page into Muse and approve the sign-in link it sends back. It takes about three minutes.
Is it safe to give Muse access to my ad accounts?+
Access goes through OAuth, so Muse never sees your passwords or platform tokens. By default, every change to an ad account, such as a new budget or a paused ad, waits for your approval before it runs. You can turn on auto-approve in Toffu's AI settings if you prefer.
How much does it cost?+
Connecting Muse is free. Toffu's paid plans start at $100 per month.
Does the same connection work in Claude or ChatGPT?+
Yes. Toffu is a standard MCP server, so the same accounts work in Claude, ChatGPT, Cursor and Claude Code.
Using Claude or ChatGPT instead? See the MCP guide.
Let Muse run your ads
Paste one prompt into Muse and Toffu connects Google Ads, Meta Ads, GA4, Search Console, Shopify and the rest of your stack.