Of all the tools we get compared to, Ryze AI is the closest. Both are AI agents. Both connect to Google Ads and Meta, find problems, and propose changes you approve. Both sell an agency plan. If you're looking at one, you've probably seen the other.
The difference is less in the features and more in who the product is built around.
Ryze is built around autopilot
Their homepage says it in one line: "AI runs your ads, SEO, and website. More customers on autopilot." The product has grown in that direction. Next to the ads agent there's an SEO product, a website and CRO offering, and an option to have them manage campaigns for a percentage of spend. For Shopify stores there's a done-for-you CRO service starting at $1,499 a month.
That's a clear offer for a business owner who wants marketing handled. It's a less natural fit for an agency, whose job is to be the one handling it.
The pricing is public and easy to read, which I like. Paid Ads is $89 a month. The Agency plan is $279 a month, with unlimited workspaces, 3,000 credits and white label. Both have a 7-day trial. You can see the details on the Ryze pricing page.
Toffu is built around the agency team
Toffu doesn't try to replace the agency. It does the work your team would otherwise do by hand, under your name, with your approval.
In practice that means a few things. Every client gets a separate workspace, and the agent in one client's session can't reach another client's accounts. Each team member sees only their assigned clients, and every query and action goes into an audit log. Toffu is SOC 2 Type II certified. Reports and decks come out in the agency's branding. Clients can ask about their own numbers on WhatsApp, without you on call at 10pm.
And the work stays yours. You ask, in English or Hebrew, "Find search terms that spent over ₪200 last month with no conversions for all my clients, and add them as negatives." Toffu pulls the data, lists the terms per client, and adds them only after you approve.
Price and scale
Ryze is cheaper to start. At $89 for one person running their own ads, it's hard to beat.
For agencies the math is different. Toffu has a free plan, then $100, $200 and $500 a month, and a custom agency plan for agencies with 5 to 500+ clients. Ryze's agency plan is a flat $279 with a credit cap. Run both against your real client count and your real usage before you decide. A flat price with credits can be the better deal or the worse one, depending on how much work you send through it.
Side by side
Which one to choose
Ryze makes sense for a business owner or a solo marketer who wants one tool to run ads and SEO with as little involvement as possible, at a low monthly price.
Toffu makes sense for an agency that wants to keep doing the work for clients, just with much less manual effort. That's especially true if you need strict separation between clients, branded reports, or answers for clients outside office hours.
The fastest way to tell is to run a real task. Connect one client to Toffu on the free plan and ask for the search terms report above. More on the agency setup is on toffu.ai/agencies.