A lot of marketers now do part of their work inside ChatGPT or Claude. The obvious next step is to connect the ad accounts and ask there. Adspirer is built for exactly that, and it does it well.
Toffu can work that way too. But it started from a different question: what does an agency need once there are twenty clients, five people and a report due every Monday? That's where the two split.
What Adspirer is
Adspirer describes itself as "AI agents that run your paid media." You connect Google Ads, Meta, LinkedIn, TikTok or Amazon, and then you work from the AI tool you already use: ChatGPT, Claude, Claude Code, Cursor and a few others. It can plan, build and change campaigns. New campaigns start paused, and changes need your approval.
It's also cheap to try. There's a free plan with 15 tasks a month and no card. Paid plans are listed at $40, $83 and $167 a month on annual billing. For agencies there's a custom tier that adds a Slack seat, an email address for the agent and per-client skills. You can see the plans on the Adspirer pricing page.
If you're one person who lives in Claude or Cursor, that's a very good setup.
Where a connector stops
A connector gives your AI access to the ad accounts. Everything else around the work still sits with you. You decide where the conversation lives and which client it's about. You keep the history, you build the reports, and you remember to run the Monday check.
For one account, that's fine. For an agency it becomes the job. The questions change from "can the AI pause this ad group?" to "who on my team can see which client?", "where's last month's report for the dental client?" and "why did nobody notice the budget ran out on Friday?"
What Toffu adds on top
Toffu is the whole agent, not only the connection. Each client has a workspace with its own accounts, history and memory. Team members are scoped to their clients, and everything is logged. Recurring work runs as scheduled tasks. A Monday report goes out in your branding without anyone opening a chat, and a morning check messages you only when something's wrong. Clients can ask about their own numbers on WhatsApp and get answers from their account only.
The chat itself works in English and Hebrew, which matters to us since many of our agencies are in Israel.
And if your team does prefer working in Claude or ChatGPT, Toffu has its own MCP connectors for Google Ads, Meta, Microsoft, TikTok, Reddit and ChatGPT Ads. You can use the agent from there and still keep the client workspaces behind it.
Side by side
Which one fits
Choose Adspirer if you're a solo marketer or a small in-house team, you already work in an AI assistant all day, and you want the cheapest way to let it manage your campaigns.
Choose Toffu if you're an agency and the hard part isn't changing one campaign but running many clients, people and reports at once without losing track.
Toffu's free plan needs no credit card. Connect one client, ask for last month's performance across all its channels, and then set it to send that report every Monday. You can read more about how agencies use Toffu.