Toffu AI

Marketing Playbooks

Step-by-step guides for Toffu to execute your marketing strategies

Analyze Competitor's Twitter/X Strategy

  1. Search for my competitor's most engaging tweets from the past month
  2. Create a Google Sheet to track content patterns and engagement metrics
  3. Analyze their audience engagement tactics and response strategies
  4. Create a content calendar based on successful patterns
Or Arbel

Or Arbel

twittersocial mediacompetitor analysis

Create Google Ads

Let's find reddit posts of people complaining about my competitor and turn them into a Google Ads campaign

  1. Ask me which competitor I want to focus on
  2. Search for people complaining about my competitor on Reddit
  3. Generate a list of keywords that are relevant to the complaints
  4. Create a Google Ads campaign with the keywords
Toffu

Toffu

google adsredditcompetitor

Reach out to ICP leads

  1. Ask me for my current ICP (industry, title, company size, location)
  2. Search for companies that fit my ICP
  3. Identify 10 decision makers that are my ICP

For each person you find:

  1. Find their work email addresses
  2. Visit their LinkedIn profile and search on Google for relevant information that can be used to personalize the outreach
  3. Create personalized email draft in Gmail
Toffu

Toffu

linkedinsalesprospectingemail

Find and Connect with Industry Influencers

  1. Search Twitter and LinkedIn for industry experts and high-engagement accounts
  2. Review their content quality, engagement rates, and audience alignment
  3. Create personalized outreach emails in Gmail
  4. Track all contacts and outreach status in Google Sheets
Toffu

Toffu

influencer marketingoutreachsocial mediapartnerships

Hijack Trends for Content

  1. Search Reddit, Twitter, and Google News for real-time news in my industry
  2. Fetch my company past posts from Twitter and LinkedIn to match the tone and voice
  3. Create platform-specific content for LinkedIn and Twitter in a Google Doc
Toffu

Toffu

trendssocial mediacontent strategymarketing

Research High-Value Keywords

  1. Find trending topics in Reddit
  2. Use Google Keyword Planner to find keywords and search volume
  3. Fetch keyword difficulty
  4. Create a Google Sheet with keywords, search volume, difficulty, and content ideas
Alex Kim

Alex Kim

seokeywordsresearch

Create competitor-based LinkedIn Ads

Follow these steps to create effective LinkedIn ads:

  1. Find top competitors
  2. Use LinkedIn Ad Library to get inspiration from their top performing ads
  3. Generate ads based on your research
  4. Put the ads in a Google Sheet
Tom Shelly

Tom Shelly

linkedinadvertisingsocial media

Create Persona-Based Landing Pages

  1. Use Google Analytics and Search Console to analyze website traffic and user behavior
  2. Create detailed user personas based on traffic data and behavioral patterns
  3. Design landing pages with persona-specific content and value propositions
  4. Write targeted copy addressing persona-specific pain points and solutions
Toffu

Toffu

landing pagesconversionpersonalizationanalytics

Analyze Website Traffic and User Behavior

  1. Fetch data from Google Analytics and Search Console
  2. Analyze traffic trends and user behavior
  3. Review conversion rates and key metrics
  4. Create a comprehensive report in Google Docs
Alex Kim

Alex Kim

analyticstrafficreporting