Marketing Playbooks

63 playbooks across 7 categories

SEO

Keyword Research

Keyword ResearchDiscover trending keywords with search volume and difficulty scores
Analyze Top Performing QueriesFind your best search queries by clicks, impressions, and engagement

Content & Pages

Identify Content CannibalizationFind pages competing against each other for the same keywords
Create Content Gap AnalysisFind topics your audience searches for that you haven't covered yet
Monitor Content IndexingCheck which pages Google has indexed and request indexing for the rest
Optimize Low CTR PagesFix pages getting impressions but no clicks with better titles and descriptions
Topical Authority MapMap your site's content coverage to find topic clusters you're missing for SEO

PPC

Google Ads

Create Google AdsTurn competitor complaints on Reddit into Google Ads campaigns
Build Remarketing Audiences from GA4Build retargeting audiences from visitors who almost converted
Daily Ad Performance ReportGet a daily email with ad spend, conversions, and key actions needed

Meta Ads

Meta Ads OptimizationAnalyze your Meta ads performance and apply data-driven improvements

LinkedIn Ads

LinkedIn AdsResearch competitor LinkedIn ads and create your own inspired by them

Ad Copy & Quality

Ad Copy Typo ScannerFind spelling mistakes and grammar issues across all your ads
Ad Copy Brand Consistency CheckMake sure brand names and messaging are consistent across every ad
Weak Ad Copy FinderFind ads with weak copy dragging down your CTR and get better options
Ad Headline A/B Test ReportSee which ad headlines are winning and which should be retired
Keyword Match Type AuditAudit keyword match types to stop wasting budget and find new opportunities
Landing Page and Ad Mismatch DetectorFind ads that promise one thing but send visitors to the wrong page

Account Monitoring

Google Auto-Apply WatchdogGet alerts when Google silently auto-applies changes to your account
Budget Change GuardianGet alerts whenever someone changes your ad budgets unexpectedly
Campaign Drift DetectorSpot campaigns that have drifted from their intended settings over time
Change-to-Performance ForensicsTrace a performance drop back to the exact change that caused it
Bid Strategy Change TrackerTrack every bid strategy change and measure if it helped or hurt
Agency Accountability ReportSee exactly what your agency changed and whether it moved the needle
Weekly Account Change DigestWeekly summary of every change made to your Google Ads account
Unauthorized Change Detector and RollbackCatch unauthorized changes to your ads and roll them back

Social Media

LinkedIn

Turn Blog Posts into LinkedIn ContentRepurpose your latest blog posts into engaging LinkedIn posts automatically
Monitor Competitor LinkedIn ActivityTrack what your competitors post on LinkedIn and spot content gaps you can win
LinkedIn Comment MonitorTrack comments on your LinkedIn posts and draft replies to keep conversations going

Reddit

Reddit Brand Mention MonitorCatch every Reddit mention of your brand or competitors before they go viral
Find Blog Topics from RedditMine Reddit discussions to discover content your audience is already asking for

Google Business

Weekly Google Business PostKeep your Google Business profile active with a fresh post every week

Analytics

Traffic & ROI

Traffic AnalysisAnalyze your traffic trends, user behavior, and conversion rates
Analyze Channel ROICompare ROI across all your marketing channels and reallocate budget
Retention Cohort AnalysisSee which channels bring customers that actually stick around
GA4 Conversion Event AuditList every tracked event in GA4 and spot the gaps in your conversion funnel
GTM Tag Health AuditFind paused, broken, or redundant tags in Google Tag Manager before they cost you data

Conversions

Track Blog → Signup ConversionsFind which blog posts drive signups and how to improve the rest
Detect Conversion DropsGet alerted when conversions drop and find out why
PostHog Signup Funnel AnalysisFind exactly where users drop off in your signup flow using PostHog event data

Content Marketing

Blog & Messaging

Create Comparison Blog PostWrite a product comparison blog post with real reviews and SEO keywords
Messaging OptimizationImprove your copy using real customer language and search data
Persona Landing PagesCreate landing pages tailored to each of your buyer personas
SEO Content Brief GeneratorBuild a detailed content brief for any keyword so writers know exactly what to cover
Write and Publish a Blog PostGenerate a full SEO-optimized blog post and publish it directly to your CMS

Newsletter & Video

Newsletter from Recent Blog PostsTurn your latest blog posts into a polished newsletter and send it via Mailchimp
Blog Post to Video ScriptTurn any blog post into a punchy short-form video script ready to record

CRO

Website Audits

Website Best PracticesAudit your site for UX issues and get conversion-focused design tips
Landing Page CRO AuditScore any landing page against proven CRO criteria and get a prioritized fix list
Website Change Impact ReportCompare your site week-over-week and surface which changes moved conversion metrics

Testing & Tracking

Set Up GTM Conversion TrackingAdd conversion tracking tags to GTM for every key event in your funnel
A/B Test Results ReportSummarize all active PostHog experiments and declare winners based on conversion lift

Outreach

Lead Generation

Find Decision MakersFind your ideal prospects and draft personalized outreach emails
Find InfluencersFind relevant influencers and send them personalized outreach emails
Cold Email Sequence BuilderBuild a targeted multi-touch cold email sequence for a specific prospect segment

Community Engagement

Reddit Comment OutreachFind Reddit threads where you can add value and draft replies that build credibility