Paid Advertising

Taboola Marketing AI Automation

When you connect Taboola, Toffu can pull native ad performance data, adjust bids, and generate reports. Ask it which campaigns have the lowest CTR this week, adjust bids on items spending without converting, or generate a monthly performance report by campaign and content piece - and it acts directly in your Taboola account.

Try asking Toffu

Show me which Taboola campaigns have the lowest CTR this week

Reduce bids on all Taboola items that have spent more than $20 with no conversions this month

Generate a monthly Taboola performance report by campaign and content piece

Which content pieces have the highest CTR across all active Taboola campaigns?

Compare Taboola performance this month to last month by campaign

How Toffu's Taboola AI Automation Works

Campaign Performance Reporting

Toffu pulls Taboola campaign performance - spend, impressions, clicks, CTR, conversions, and CPC - by campaign and content piece for any date range. Reports can be sent to Slack, written to a Google Sheet, or returned directly as a structured summary.

Content Piece Analysis

Toffu pulls performance data broken down by individual Taboola content pieces and thumbnails. Ask for the top 10 content items by CTR, the bottom 10 by conversion rate, or every item that has spent over a threshold with no conversions - and get the specific data you need.

Bid Adjustments

Toffu adjusts bids on Taboola campaigns and content items based on your performance criteria. Reduce bids on items with high spend and no conversions, increase bids on top-performing content, or set bids across a campaign to align with your target CPC.

Wasted Spend Identification

Toffu identifies Taboola content items and campaigns that are consuming spend without producing conversions. It filters by your minimum spend threshold and returns a list of the items to pause, bid down, or review - with the relevant spend and performance data.

CTR Benchmarking

Toffu compares CTR across your Taboola campaigns and content pieces, identifying which thumbnails and headlines are significantly above or below your account average. This surfaces the highest and lowest performers so you can prioritize what to pause and what to scale.

Period-over-Period Comparison

Toffu compares Taboola performance across two time periods - this month vs last month, this week vs the week before. It highlights campaigns and content items with the biggest performance changes, so you can identify what's improving and what's declining.

Key Features

Pull performance data by campaign and individual content piece

Adjust bids on campaigns and content items

Identify content items with high spend and no conversions

Rank content pieces by CTR, conversion rate, and spend

Generate monthly and weekly performance reports

Compare performance across date ranges

Send reports to Slack or write to Google Sheets

Filter items by spend threshold and performance metrics

Apply bulk bid changes across campaigns

Key Benefits

Identify which Taboola content items are wasting spend without manually reviewing each one

Adjust bids at scale without editing items individually through the Taboola interface

Get structured monthly reports without building them from the Taboola dashboard

Surface your highest and lowest CTR content pieces for optimization decisions

Compare period performance to track whether changes are having the intended effect

Catch non-converting spend before it compounds across a full month

Ready to Implement Taboola AI Automation?

Start leveraging Taboola AI automation to optimize your campaigns and achieve better results with intelligent automation.