Outbrain Marketing AI Automation
When you connect Outbrain, Toffu can pull native ad performance data, adjust bids, and generate reports. Ask it which content pieces have the highest engagement rate this month, pause campaigns where spend-to-click ratio exceeds your threshold, or build a weekly performance report sent to Slack - and it acts directly in your Outbrain account.
Try asking Toffu
Which Outbrain content pieces have the highest engagement rate this month?
Pause all Outbrain campaigns where the CPC exceeded $3 with a CTR below 0.5%
Build a weekly Outbrain performance report and send it to #marketing in Slack
Show me the top 10 and bottom 10 content pieces by conversion rate this month
Compare Outbrain spend and conversions this month vs last month by campaign
How Toffu's Outbrain AI Automation Works
Toffu pulls Outbrain performance data - spend, clicks, impressions, CTR, CPC, and conversions - by campaign and content piece for any date range. Reports can be formatted as structured tables and sent to Slack or written to a Google Sheet.
Toffu adjusts bids on Outbrain campaigns and content items based on performance thresholds. Reduce bids on items with CPC above your target, increase bids on top-converting content, or align campaign bids to a target cost-per-click across the account.
Toffu identifies Outbrain campaigns and content pieces with high spend and poor performance metrics - below-average CTR, no conversions after a minimum spend, or CPC significantly above your target. It pauses or bid-adjusts the underperformers based on your rules.
Toffu pulls engagement rate data across your Outbrain content pieces and ranks them. Ask for the top performers by engagement, the items with the most views but lowest click-through, or a full breakdown of engagement metrics across all active content.
Toffu compares Outbrain performance across two time periods. Ask for this month vs last month by campaign, or this week vs the same week in the prior month - it calculates the change in spend, clicks, CTR, CPC, and conversions for each period and each campaign.
Toffu pauses Outbrain campaigns based on conditions you define - CPC over a threshold, spend over a limit with no conversions, or CTR below a minimum. It applies the logic across all your active campaigns so you don't have to check each one individually.
Key Features
Pull performance data by campaign and individual content piece
Adjust bids on campaigns and content items based on your criteria
Pause campaigns based on CPC, CTR, or conversion thresholds
Rank content pieces by engagement rate, CTR, and conversions
Generate weekly and monthly performance reports
Compare performance across custom date ranges
Send reports to Slack or write to Google Sheets
Identify high-spend, low-performance content items
Apply bid changes across multiple campaigns at once
Key Benefits
Identify which Outbrain content is performing without manually reviewing each piece
Pause campaigns with poor economics without logging into the Outbrain interface each day
Get weekly performance reports delivered to your team without building them manually
Adjust bids on underperforming content in bulk rather than one item at a time
Compare period-over-period performance without building comparison reports each month
Catch non-converting spend early rather than discovering it at month end
Ready to Implement Outbrain AI Automation?
Start leveraging Outbrain AI automation to optimize your campaigns and achieve better results with intelligent automation.