Google Ads Marketing AI Automation
When you connect Google Ads, Toffu can pull performance reports, pause or enable campaigns and ad groups, change keyword bids, add negative keywords, create new ads, and pull search term reports. Ask it to pause everything with a CPA over your target, add all 'free' and 'cheap' search terms as negatives, or show you the worst-performing ad groups this week - and it acts on your account directly.
Try asking Toffu
Pause all keywords with more than 50 clicks and zero conversions this month
Add all search terms containing 'free' or 'cheap' as negative keywords to all campaigns
Show me the 10 worst-performing ad groups by CPA this week
Increase bids by 15% on all keywords that converted more than 5 times last month
Pull a search term report for our brand campaign and flag anything irrelevant
How Toffu's Google Ads AI Automation Works
Toffu reviews your Google Ads account and pauses campaigns, ad groups, or keywords that meet conditions you specify - more than 100 clicks with no conversions, CPA above a threshold, CTR under 0.5%. You set the rules; it applies them across the whole account at once.
Toffu pulls your search term reports, identifies terms that are wasting spend - competitor names, irrelevant intents, branded terms in non-brand campaigns - and adds them as negatives. You review the list or let it run automatically on a schedule.
Toffu changes bids on individual keywords, ad groups, or campaigns based on performance data. Ask it to raise bids on high-converting terms, cut bids on expensive low-converters, or align all keyword bids to a target CPA and it calculates and applies the changes.
Toffu writes and creates new responsive search ads in your campaigns. Give it the landing page URL, a list of headlines, or a description of the product, and it builds the ads and submits them for review - no need to log into the Ads interface.
Toffu generates structured performance summaries across any time range - by campaign, ad group, keyword, or device. It can flag anomalies, compare this week to last week, identify budget pacing issues, and send the report directly to Slack or Google Sheets.
Toffu monitors daily spend against targets and alerts you when campaigns are overpacing, underpacing, or have hit their daily budget cap. You can ask it to automatically adjust budgets when specific thresholds are crossed.
Key Features
Pause and enable campaigns, ad groups, and keywords based on performance thresholds
Change keyword bids individually or in bulk based on your criteria
Add negative keywords from search term reports across all campaigns
Pull search term reports and flag irrelevant traffic
Create new responsive search ads with your provided copy
Generate performance reports by campaign, ad group, or keyword
Detect and alert on budget pacing issues and anomalies
Compare performance across custom date ranges
Apply bid adjustments targeting a specific CPA or ROAS
Send automated reports to Slack or Google Sheets on a schedule
Key Benefits
Act on your full account at once rather than editing keywords one at a time
Catch wasted spend on irrelevant search terms before it compounds
Apply consistent bid rules across hundreds of keywords without manual work
Get structured performance reports without building them yourself each week
React to budget pacing problems the same day rather than the next morning
Keep new ads flowing into campaigns without waiting on a designer or developer
Run account audits on demand rather than quarterly
Ready to Implement Google Ads AI Automation?
Start leveraging Google Ads AI automation to optimize your campaigns and achieve better results with intelligent automation.